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Byline: Tim Powell, Technomic Within the foodservice industry, there has been an ongoing battle over the issue of health and wellness. Consumers often indicate they seek 'healthier' items, such as [...]

For convenience store operators, it is an ongoing challenge to determine the right mix of food and beverages to offer customers. The type of customers can vary widely by store, [...]

Harry S. Truman Little White House Museum, Key West, FL, Dir. Elizabeth Newland expects more than 75,000 visitors in 1994. The facility has been posting an annual attendance growth of 15,000 since it started operating in 1991. It is managed by 12 part-time employees, who mostly act as tour guides. The Little White House tour lasts around 30 minutes and features a video presentation, and the house and lawn can be rented for private receptions., KEY WEST, Fla. -- Attendance has been growing at the rate of approximately 15,000 a year at the Harry S. Truman Little White House Museum here, according to Director Elizabeth [...]

Advances in information technology are making possible the reconstruction of many business processes, a development that is fuelling the burgeoning trend toward corporate re-engineering. The marketing research field, being very information-intensive, is one area which is expected to be transformed by the impact of re-engineering. In this field, emerging technologies are expected to lead to a drastic reordering of the conduct of primary and secondary data collection practices in the future. On the primary data collection front, such innovations as computer-assisted interviewing, fax surveys, automated telephone surveys and electronic data analysis are considered likely to replace traditional research methods. On the secondary data collection front, on the other hand, disintermediation of electronic information is expected to make data bases more accessible, making it possible for researchers to utilize a wide array of on-line sources.

Over the past decade, several advances have been made with regard to offshore production riser systems, both in terms of their engineering design and materials. These advances have become increasingly [...]

Rainy Ending Doesn't Dampen Smokey's Season FRYEBURG, Maine - A rainy day ended the season for George (Bud) Gilmore's Smokey's Greater Shows, but the carnival owner still had a big [...]

Secondary research is the systematic collection, examination, and communication of published data. It is an important way for marketers to obtain information at a lesser cost than primary research. Contrary to misconceptions about secondary research, it is possible to obtain new and up-to-date data through electronic data processing. Because many of the 6,000 corporate libraries in America specialize in secondary research, people tend to look at secondary information as being too public to be of any special use to companies. Researchers who favor secondary research claim that how information is collected is less important than how it is organized and interpreted. This kind of research may seem easy, but getting the most out of it requires special training and dedication.

The only carnival people spotted at the July 18-19 bankruptcy auction of Ed Gregory's United Shows of America at the 1-24 Expo Center, Smyrna, Tenn., were Ray Guthrie and Carolyn [...]

Personal computers (PCs) can help marketers achieve strategic goals as well as perform routine tasks more efficiently. Commercially available software packages that can help marketers include: database applications, which allow marketers to collect data on customers and maintain mailing lists; spreadsheet applications for forecasting sales and performing profit and loss analyses; and graphics and communications applications such as desktop publishing. Recent strategic uses of PCs in marketing include product configuration, marketing research, sales training, and media placement planning.