1. Linking agricultural food production and rural tourism in the Kazbegi district – A qualitative study
- Author
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S. Hüller, Ingrid-Ute Leonhäuser, and Jennifer Heiny
- Subjects
0106 biological sciences ,Economic growth ,Natural resource economics ,Rural tourism ,Greater Caucasus/Georgia ,010501 environmental sciences ,01 natural sciences ,Tourism ,Agricultural marketing ,Qualitative research ,Urbanization ,Economics ,lcsh:Agriculture (General) ,lcsh:Science (General) ,0105 earth and related environmental sciences ,Marketing ,business.industry ,Tourism geography ,Subsistence agriculture ,General Medicine ,Local agri-food products ,Livelihood ,lcsh:S1-972 ,Agriculture ,business ,lcsh:Q1-390 ,010606 plant biology & botany - Abstract
As in many transition countries, also in Georgia rural urban migration as well as migration from the agricultural sector takes place. This also applies to the Kazbegi district, a mountainous region in the Greater Caucasus of Georgia. The main activity in the district is subsistence farming, while only a few agricultural producers are commercially active. As the region offers beautiful nature, during the last decade tourism has been on the rise, while a dwindling interest in the agricultural sector can be observed. However, the growth in tourism also provides opportunities for small-scale agricultural producers to increase their income by marketing their surplus production to the local tourism sector and thereby improving their livelihoods. In turn, an increase in local agri-food products offered might have a positive effect on the tourism sector. Thus, establishing linkages of agricultural food production and rural tourism might contribute to the economic development of the district and even counteract migration to the capital and from the agricultural sector. Through a qualitative study, we aim at identifying local agri-food products suitable for being marketed to the tourism sector and efficient marketing options. In order to do so, we analyze local agri-food chains. Exploratory interviews, focus group discussions and expert interviews provide data for a qualitative content analysis. First results show that food products which require little technological equipment for processing and do not underlie strict food safety standards, like for example honey, seem to be adequate to tap marketing potentials with regard to rural tourism.
- Published
- 2017
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