1. The evolution towards automated driving–insights from market penetration surveys in Germany
- Author
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Dana Gruschwitz, Torsten Geissler, Jana Hölscher, Alexander Schulz, and Susanne Schonebeck
- Subjects
Transport engineering ,Incentive ,business.industry ,Penetration (warfare) ,Volume (computing) ,System safety ,business ,Automation ,Market penetration - Abstract
The market penetration surveys have provided important insights into the state-of play concerning vehicle-safety systems in Germany. The surveys have confirmed that some building blocks are widely penetrated or almost ubiquitous in the vehicle fleet (e.g. airbags, ESC), whereas advanced systems (e.g. emergency braking) are at the beginning of penetrating the fleet. The combination of system equipment and socio-demographic/geographic indicators has revealed that the presence of systems on the road (fleet km) is higher than the equipment suggests, because there is already a rational incentive that large equipment is most beneficial for vehicles with high annual mileage. Taken together in a temporal perspective, the surveys point at the growing intelligence of and in the vehicles. One can also recognise the penetration pattern following the innovation cascade where new systems are introduced as options in upper class segments, usually bundled in packages. Over time, innovation seeps through to the volume segments [18]. Vehicle-safety systems are experience goods. Acknowledging that some of the vehicle -safety systems can be interpreted as automation Level 1 s or 2 systems, users can collect valuable experience on how to drive assisted by such systems.
- Published
- 2019
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