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Your search keyword '"Uslay, Can"' showing total 4 results
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4 results on '"Uslay, Can"'

1. An empirical examination of the 'rule of three': strategy implications for top management, marketers, and investors

Author

Uslay, Can, Altintig, Ayca, and Winsor, Robert D.

Subjects
Competition (Economics) -- Research, Strategic planning (Business) -- Methods, Advertising, marketing and public relations, Business
Abstract

The rule of three theory is analyzed using data from 160 industries. Findings show that mature industries demonstrate a competitive structure in which the market is controlled by three generalist companies. Results also indicate that industries that follow this structure are likely to have a better performance than those with lower or higher number of generalists.

Published
2010

2. Implications of the revised definition of marketing: from exchange to value creation

Author

Sheth, Jagdish N. and Uslay, Can

Subjects
Marketing -- Evaluation, Definition (Logic) -- Evaluation, Advertising, marketing and public relations, Business, Government
Abstract

The lack of exchange highlights the difference between the 1985 and 2004 American Marketing Association's definitions of marketing. Details on the focus of the new definition and its implications on value creation and limits of the exchange paradigm are discussed.

Published
2007

3. Peter Drucker on marketing: an exploration of five tenets

Author

Uslay, Can, Morgan, Robert E., and Sheth, Jagdish

Subjects
Business consultants -- Works, Marketing research -- Methods, Scholarly periodicals -- Analysis, Advertising, marketing and public relations, Business
Abstract

Peter Drucker's contributions to marketing theory and practice are reviewed, and a bibliometric analysis of his academic influence in marketing is given. The ISI Web of Knowledge was used in order to have access to a number of scholarly publications categories. The Social Sciences Citation Index was the most relevant among the three ISI services.

Published
2009

4. The Intended Image of a Place Brand

Author

Martin Hannibal, Erik Stavnsager Rasmussen, Bayraktar, Ahmet, and Uslay, Can

Subjects
Danish, language, Advertising, Business, language.human_language, Image (mathematics), Visual arts
Abstract

This chapter studies the counterproductive impact of a place image on the entrepreneurial activities in a rural Danish municipality. Nationally, the municipality is rated ‘very good' in terms of traditional business environment measurements. However, this stands in stark contrast to the historically embedded image of the municipality. In this chapter the intended image of the municipality is compared to the image as it is perceived by newcomers. The study shows that historically embedded images of places are hard to manage and change when they involve elements with negative appeal towards a specific target audience e.g. entrepreneurs. The branding problem for the municipality is shown to be the conflict between the brands of history, entrepreneurial spirit, family friendly town, and tourism etc. To manage a place brand so diverse is almost impossible and it is clearly demonstrated that the solution has been to brand the place as everything for everybody.

Published
2017
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