1. Effectiveness of the WeChat‐based smoking cessation intervention (‘WeChat WeQuit’ program) in China: study protocol for a randomized controlled trial
- Author
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Yunfei Wang, Ann McNeill, Yanhui Liao, Jinsong Tang, and Yueheng Liu
- Subjects
China ,medicine.medical_specialty ,medicine.medical_treatment ,media_common.quotation_subject ,030508 substance abuse ,Medicine (miscellaneous) ,law.invention ,03 medical and health sciences ,chemistry.chemical_compound ,0302 clinical medicine ,Randomized controlled trial ,Behavior Therapy ,law ,Intervention (counseling) ,eHealth ,Humans ,Medicine ,030212 general & internal medicine ,Randomized Controlled Trials as Topic ,media_common ,Text Messaging ,Smokers ,business.industry ,Public health ,Abstinence ,Test (assessment) ,Psychiatry and Mental health ,chemistry ,Family medicine ,Smoking cessation ,Smoking Cessation ,0305 other medical science ,business ,Cotinine - Abstract
BACKGROUND AND AIMS Since its first release in 2011, WeChat (Chinese pinyin: Wei Xin) has been widely used to promote health. As the most popular all-in-one social media application providing free instant messaging, voice, text, pictures, videos and location information exchange via smartphone, WeChat holds promise for delivering smoking cessation services to a large number of people at low unit cost in China, a country with more than 300 million smokers. This protocol is for a study that aims to assess the efficacy of a WeChat-based smoking cessation intervention ('WeChat WeQuit') for treatment-seeking smokers in China. DESIGN In this two-arm randomized controlled trial (RCT), the control group will receive only a digital version of a booklet of 'Happy Quit'. The intervention group will also receive the 2 weeks pre- and 12 weeks post-quit 'WeChat WeQuit' intervention. Both groups will be followed-up to 26 weeks (6 months) after quit day. SETTING This on-line trial has no restrictions on setting or location. PARTICIPANTS Chinese-speaking current smokers (have smoked ≥100 cigarettes in their life-time and currently smoke cigarettes) aged 18+ years willing to make a quit attempt within 1 month (n = 2000) will be recruited by on- and off-line advertising. Potential participants will register their interest by sending WeChat messages or text messages, or making a voice call. MEASUREMENTS The primary outcome measure is self-reported 26-week continuous smoking abstinence with biological verification [test by clinic visit: expired carbon monoxide concentration
- Published
- 2020
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