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Abstract Selecting appropriate market outlets offer the opportunity for farmers to capture a bigger share of the price paid by final consumers. However, smallholder farmers in developing countries are still confronted with myriad challenges regarding selecting profitable market outlets. Thus, the main objective of this study was to analyze determinants of market outlet choices by smallholder mango farmers in Aleta Chuko District, Sidama Region, Ethiopia. The study's representative 391 sample mango producers were selected using a multi-stage sample selection technique and a cross-sectional research approach. Descriptive statistics and the multivariate probit model were used to analyze the data. The result of the study showed that the probability of mango producers to choose consumer, collector, and retailer and wholesaler market outlets was 38%, 39.4%, 41% and 25%, respectively. This shows that retailer was the most likely chosen market outlet while wholesaler was the less likely chosen market outlet. The joint probability of farmers to choose the four market outlets is (0.042%) lower than the likely of not choosing four market outlets (23.21%). The result of the multivariate probit model showed that the sex of the household head, age of the household head, educational level of the household head, the quantity of mangoes produced, size of the land allocated for mango production, use of market information, credit access, livestock holdings, and distance to the nearest market were all statistically and significantly influencing factors in the market outlet choice behavior of mango producers. Based on the results of this study, the government and other concerned organizations should take action to improve the efficient marketing of mango producers in all outlets by providing market information, expanding and following up on extension services, increasing credit access, and building roads and other marketing infrastructure in the study area.

Smallholder rice producers have limited demand for their locally produced rice due to the complex market outlets choice decisions challenges they become confronted with as well as their limited knowledge of appropriate entrepreneurial traits required for successful rice production and marketing. This study assessed the entrepreneurial behaviours of smallholder rice producers in Ashanti region of Ghana. Using multi-stage sampling technique, the study used primary data collected from 200 rice producers in the Ashanti Region of Ghana. Entrepreneurial behavior index (EBI) and the multivariate probit model were the methods of analysis. The results showed that most rice producers have medium level of risk-taking ability, innovativeness behaviour, proactiveness behaviour, self-confidence, and decision-making ability. Also, majority of the producers consider retailers as the most appropriate market outlet among the diverse market outlet alternatives in the region. In addition, innovative behaviour, self-confidence, and decision-making ability influenced the choice of market outlet by the rice producers. The study recommends that smallholder rice producers should enhance their entrepreneurial competencies through enrollment and participation in social groups and farmer-based workshops to equip them with networking and social skills. Also, programs designed to improve the entrepreneurial skills of smallholder rice farmers should adopt a tailored approach by taking into account the fact that different farmers have different levels of entrepreneurial skills.