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One of the most popular IT-facilitated peer-to-peer economic model driving the world, the sharing economy attained its importance in India of late and witnessed a sudden acceptance among people. This model emphasizes the sharing of underutilized goods or service capacity, without transferring the ownership, with the aid of an intermediary, which was widely accepted by the Indian market mainly because of high mobile penetration, high millennial concentration and its aspirational population. Though there are numerous examples of shared economy prevailing in India, this case is on the initiation, hiccups, acceptance, growth, and the pandemic led to sudden blow in the business of Airbnb, the bed and breakfast startup founded by Brian Chesky, Joe Gabberia and Nathan Blecharczyk. Though the young workforce, dominated by millennials and Gen Z generations, acted as a catalyst in the growth of Airbnb, the unanticipated pandemic catapulted the business of Airbnb, invalidating its business model. The business model that provided a handful of earning opportunities to both the hosts and the business is no more in existence. However, Airbnb adopted a series of measures to protect the rights of both parties. This case discusses the possible strategies Airbnb can adopt to get its business back to track in the post-pandemic days.

This case discusses the sustainable business model adopted by the MUD Jeans Company in the context of the Circular Economy (CE). The clothing industry evolved from clothing to apparel and eventually to fashion. The clothing economy shifted from the traditional linear to a sustainable circular model. Established in 2012, MUD Jeans introduced an innovative concept called "Lease a Jeans," thereby attempting to save precious natural resource. The fashion industry is the second largest polluter. Keeping in mind the UN Sustainable Development Goals, the company embarked on a nine-step action plan called MUD Method - simple but essential recycling concept. Increased awareness and urgency to shift to sustainable practices will only make the future of jean manufacturing and fashion industry practices to be circular. However, the company has to face challenges – more so when following the sustainability approach. This case followed the qualitative research method and case study methodology. The case appraises management students on the concept of business interests and sustainability practices.