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This study aims to carry out a bibliometric analysis on Islamic marketing using the VOSviewer program. This study uses a quantitative descriptive method. The data used in this study are search results based on the keyword "Islamic Marketing" sourced from Google Scholar using publish or perish software. From the search results, we found 1000 articles published in the 2018-2022 range. The results show that research on Islamic marketing increased in 2019 and 2020 but decreased significantly in 2022. In conclusion, this study is needed to demonstrate the significance of undertaking bibliometric analysis, particularly in the area of Islamic marketing. It is expected that this study will serve as a model for future research in terms of conducting and identifying research topics, particularly in the field of Islamic marketing.

A green supply chain is used to consider the environmental effects of all products, including environmental influences originating from goods/products and the product manufacturing process from raw materials to finished products. This study aims to perform a bibliometric analysis on the green supply chain topic by combining mapping analysis using VOSviewer software. In collecting the data, we used a quantitative bibliometric approach. Meanwhile, a descriptive method is used to obtain the results from the data collected. The data were retrieved from a Google Scholar search. We found 996 articles published in the 2012–2022 period from the search results. The results show that research on the green supply chain topic in 2012-2016 has not been widely carried out, and there has been an increase in 2017-2020. However, research on the green supply chain topic declined in 2021-2022. In conclusion, this study shows the importance of conducting bibliometric analysis, particularly on the green supply chain topic. This research is expected to be a reference for further research in conducting and determining the research theme.

Universities have incorporated e-learning into their educational structures because of the unanticipated transition from conventional learning to digital and hybrid learning methods to the closure of educational facilities during the COVID-19 pandemic. This study aims to ascertain how e-learning influences students' satisfaction at private universities and to develop a marketing strategy to keep institutions of higher learning competitive throughout the COVID-19 or similarly disrupting events. In the study, we utilise a quantitative descriptive method. Collecting data was done by distributing e-questionnaires to students at a private university in Bandung. The sampling technique used random sampling with 245 respondents. The data was subjected to numerous linear regression analyses using SPSS. ICT, ESQ, and EIQ are the study's dependent variables, and e-learning is the study's independent variable. The findings indicate that all variables influence and significance of e-learning and students' satisfaction with 65.9%, which can enhance learning outcomes in private universities.

This research aimed to analyse the student’s satisfaction toward e-learning implementation in private universities and how it can be used as a marketing tool in the post-pandemic era. Furthermore, the antecedents of e-learning were also studied. We selected an ICT-based private university in Bandung as a model. The data were collected using e-questionnaire, distributed to students who was subjected to PLS-SEM to be used in the analysis. The results showed that e-learning implementation positively contributed to students’ satisfaction. Additionally, from the perspective of students as consumers, e-learning implementation significantly leads to the increase of their satisfaction which contributes to a good marketing strategy. This study has novel input to enrich the literature of e-learning domain as one of the requirements in creating a digitalized university as a marketing tool for the initiation of digitalized university

In Bandung City, Indonesia, municipal solid waste was a significant problem. However, municipal waste has a good potency if the community can manage the waste. This study aims to assess the relationship between local economics and waste management research and how waste management has been implemented in Bandung City's Sukasari District through fostering the local economy. The method used was a systematic literature review using VOSviewer and Harzing's publish & perish software and documents and resource studies from Sukasari District Office. The results revealed that the waste bank improved household income, which affected the local economy. The study could also contribute to the works of literature in the field of waste management and help other developing-world cities with their waste problems. Furthermore, additional government assistance enhancing the waste bank's operating system will lead to better waste management outcomes.

Poverty in Indonesia has become a critical issue as a result of social and economic disparities. The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation. One of the primary causes of entrepreneurial failure, is a lack of public knowledge about marketing. From the stated problem, the purpose of this research is to investigate how marketing education. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study. Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method. Observations were also conducted for a period of six months. WHOQOL-BREF was used as a research instrument and was distributed to Group 1. Each respondent is from a different province in Indonesia. The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life. Marketing knowledge leads to positive changes that have a significant impact on human well-being. This research contributes to our understanding of marketing education as a means of reducing poverty.

This study aims at proposing a business strategy to maintain the agricultural sector in Garut Regency during the Covid-19 Pandemic. Regardless of the fact that all sectors need special strategies to survive during the COVID-19 pandemic, there are still limited studies focusing on entrepreneurship strategies in the agriculture sector. The method used in this research was descriptive-qualitative case study. Observations were made for a period of one year from October 2019 to October 2020 to observe the resilience of the agricultural sector in Garut district, Indonesia. During the COVID-19 pandemic, the agricultural sector of Garut Regency used a closed-loop strategy, namely by establishing cooperation between farmers and the industrial as well as retail sectors. To support this strategy, a supporting strategy that considers internal and external factors in the agricultural sector is needed. This study uses SWOT analysis to determine important aspects. Based on the identified factors, various strategies were obtained to strengthen the economic structure of farmers. As a result, farmers are expected to increase production and welfare as well as can become a momentum for strengthening national food independence. This research can be used as a reference for other researchers in their research and add insight.

In the agricultural sector of a region, only the best commodities can be favored to boost national economic sustainability. Therefore, the stakeholders need to formulate an effective marketing strategy to improve farmers’ welfare. Marketing strategies were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for superior regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The method used Literature review. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a certain area or up to a broad scope. It can be helpful for local governments and business entities to develop effective strategies to deal with the national economy and constant monitoring of farmer effectiveness.