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The article reports that according to "Financial Times," on carbon offset market in Great Britain, revealed that widespread failings in the new markets for carbon offsets, suggesting some organisations are paying for emissions reductions that do not take place. The report also found that some industrial companies are profiting from doing very little, or from gaining greenhouse gas credits on the basis of efficiency gains from which they have already benefited substantially. Critics argue that the carbon offsets industry is allowing individuals, organizations and countries to think it is alright to keep polluting.

The article reports on the concern over the emergence of government initiatives on taxation and carbon reduction across energy-intensive industries in Great Britain. It notes that several process industries have warned the government particularly on the uneconomical effect of the carbon price floor policy. Also concerned is the requirement by the Carbon Budget that obligates Great Britain in cutting emissions, which would require more investments in wind, wave, and solar power.

The article focuses on the role of businesses in reducing carbon emissions in Great Britain. British Airways PLC is the latest to rise in the carbon emissions challenge by introducing a green audit to establish how the organization's information technology (IT) relates to its overall carbon footprint and where cuts can be made. International Business Machines Corp. is also investing $1bn in its green business unit launched and presumably expects a return.