Temelj vsakega podjetja so ljudje oziroma njihovi zaposleni. Za uspešen razvoj podjetja je ključno, da so zaposleni dovolj usposobljeni in da se lahko uspešno spopadajo z novimi razmerami. Podjetja se prav zaradi tega odločajo za sistematičen razvoj človeških virov. Poudarek je predvsem na izobraževanju, usposabljanju, motiviranju ter izgradnji kariere. Preko kariere posameznik pridobiva različna znanja, spretnosti in izkušnje. Razvoj kariere poteka skozi celo življenje. Kako bo posameznik pripravljen razvijati svojo kariero, pa je v veliki meri odvisno od njega samega. V poslovnem svetu se vse bolj uveljavlja spoznanje, da tehnološke inovacije ne zadoščajo več za ohranjanje konkurenčne prednosti, kar pomeni, da jih je potrebno nadgraditi z iskanjem novih, svežih pristopov k organizaciji odnosov v podjetju, da se v čim večji meri uporabijo človeški potenciali. Vedno več poudarka je na vodenju. Takšno spremembo organizacijske kulture lahko dosežemo z uvedbo kulture coachinga. Coaching ni čudežna rešitev za osebne ali poslovne izzive, vendar pa zagotovo lahko pomaga pri kreiranju skritih potencialov tako pri posameznikih kot tudi v organizacijah. Je ključ, ki zagotavlja motivacijo, odkrivanje strasti in neomejenih potencialov. Znotraj coachinga se je, kot način iskanja zaposlitve, razvil karierni coaching. Karierni coaching je direkten življenjski proces učenja in razumevanja o tem, kako naj posamezniki vodijo svojo lastno kariero, ki jim skuša olajšati iskanje kariernih možnosti ter iskanje notranjih vrednot. V magistrski nalogi obravnavamo človeške vire, njihov razvoj in pomen za organizacijo ter management človeških virov. Poudarek je na kariernem razvoju ter coachingu kot metodi za zagotavljanje uspešnosti poslovanja podjetij, vključenih v Vseživljenjsko karierno orientacijo. Magistrska naloga je razdeljena na dva dela. Teoretični del zajema pregled literature, ki se navezuje na temo naloge, in empirični del, v katerem smo predstavili rezultate izvedene raziskave. V teoretičnem delu predstavljamo management človeških virov, človeške vire, karierni razvoj in coaching z vidika različnih domačih in tujih avtorjev. V empiričnem delu smo najprej predstavili Fundacijo za izboljšanje zaposlitvenih možnosti PRIZMA in projekt Vseživljenjska karierna orientacija, katerega izvajalec je omenjeno podjetje. Na podlagi anketnega vprašalnika in pridobljenih rezultatov smo opravili analizo, s katero smo zastavljene hipoteze preverili. Sklep zajema ključne ugotovitve in misli, ki smo jih pridobili skozi izdelavo magistrske naloge. Za zaključek pa smo podali predloge za izboljšavo, ki jih podjetje lahko uporabi pri nadaljnjem poslovanju. The foundation of each business are its people or employees. Appropriately trained employees, who can successfully tackle new conditions, are the key to the successful development of a company. This is why companies choose to systematically develop their human resources. The focus is mainly on education, training, motivation and career building. Through their career, individuals acquire various knowledge, skills and experience. They develop their careers throughout their entire lives. The willingness to develop one’s career largely depends on the individual. The business world is becoming aware of the insufficiency of technological innovations for maintaining a competitive advantage, meaning that these must be enhanced with new and fresh approaches of organizing relationships in a company, so that the human potential can be used to the greatest extent possible. More and more emphasis is put on leadership. Such change of the organizational culture can be achieved with the implementation of the culture of coaching. Coaching is not a magical solution for personal and business challenges, but can definitely help in the development of hidden potential, not only of individuals, but also of organizations. It is the key to ensuring motivation, passion and unlimited potential. Within a coaching career, coaching has developed as a way of finding employment. Career coaching is a direct life process of learning and understanding how individuals should manage their career, the purpose of which is to make an individual’s job search easier and to look for inner values. In the master’s thesis I have dealt with human resources, their development and importance for the company and their management. I have focused on career development and coaching as a method of ensuring the successful operation of companies participating in the project of Lifelong Career Orientation. The master’s thesis is divided into two parts. The theoretical part of the master’s thesis includes an overview of the sources related to the topic in question, while the empirical part contains the results of my research. In the theoretical part I have represented human resources management, human resources, career development and coaching from the viewpoint of various Slovenian and foreign authors. In the empirical part I have first introduced the PRIZMA Foundation for Improvement of Employment Possibilities and the project of Lifelong Career Orientation, which is carried out by the company in question. I have performed an analysis based on a questionnaire and acquired the results to confirm or reject the hypotheses. The conclusion includes the key findings and opinions acquired through the master’s thesis. At the end I have submitted improvement proposals the company can use during its further operation.