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In this paper, based on the background of channel cooperation and service of the supply chain, this paper constructs a Nash game model and a Stackeberg game model in the multi-channel supply chain considering an online-to-store channel (OSC). Based on maximizing the profits and the bounded rationality expectation rule (BRE), this paper builds a dynamic game model, respectively, and analyzes the stability of the equilibrium points by mathematical analysis and explores the influences of parameters on stability domain and entropy of the system by using bifurcation diagram, the entropy diagram, the largest Lyapunov exponent and the chaotic attractor etc. Besides, the influences of service level and profit distribution rate on system's profit are discussed. The theoretical results show that the greater the service level and profit distribution rate are, the smaller the stability domain of the system is; the system will go into chaotic state and the system's entropy will increase when operators adjust her/his price decision quickly; when the manufacturer or the retailer keeps service level in the appropriate value which is conducive to maximizing her/his profit; the manufacturer should carefully set the service level of OSC to ensure the system's profit; in Nash game model, the stability of the system weakens than that in Stackelberg game model. Furthermore, this paper puts forward some suggestions to help the manufacturer and retailer in multi-channel supply chain to do the better decision. [ABSTRACT FROM AUTHOR]

The internet has provided a new means for manufacturers to reach consumers. On the background of the widespread multichannel sales in China, based on a literature review of the service game and multichannel supply chain, this paper builds a multichannel dynamic service game model where the retailer operates an offline channel and the manufacturer operates an online channel and offers customers the option to buy online and pick up from the retailer's store (BOPS). The manufacturer and the retailer take maximizing the channel profits as their business objectives and make channel service game under optimal pricing. We carry on theoretical analysis of the model and perform numerical simulations from the perspective of entropy theory, game theory, and chaotic dynamics. The results show that the stability of the system will weaken with the increase in service elasticity coefficient and that it is unaffected by the feedback parameter adjustment of the retailer. The BOPS channel strengthens the cooperation between the manufacturer and the retailer and moderates the conflict between the online and the offline channels. The system will go into chaotic state and cause the system's entropy to increase when the manufacturer adjusts his/her service decision quickly. In a chaotic state, the system is sensitive to initial conditions and service input is difficult to predict; the manufacturer and retailer need more additional information to make the system clear or use the method of feedback control to delay or eliminate the occurrence of chaos. [ABSTRACT FROM AUTHOR]