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Creating objects can increase our evaluation of them, even when we compare them to physically identical copies (IKEA effect). Here we evaluate the influence of collaboration on the IKEA effect in two societies--the United Kingdom and India. One hundred twenty-eight 5-to-6-year-old children (48% female, 50% British middle class, 50% Indian middle class) assembled toys in pairs. Half of the children collaborated to assemble a single toy and half assembled their own toy. In both societies, children demonstrated an IKEA effect (?2p = .19), valuing their own creation over an identical copy. This was the case regardless of whether children collaborated or worked independently. In summary, it seems that the IKEA effect is a potent bias that is present in diverse societies and is insensitive to others' contributions in a collaborative environment.

• Subtle self-construal priming has diverse effects sharing in different societies. • Selfishness increases following independence-priming in both India and the UK. • Only Indian children show greater generosity following interdependence-priming. • Differences in self-construals affects how easily children are moved to generosity. • The findings inform effects of sociocultural transformations around the world. Most humans share to some degree. Yet, from middle childhood, sharing behavior varies substantially across societies. Here, for the first time, we explored the effect of self-construal manipulation on sharing decisions in 7- and 8-year-old children from two distinct societies: urban India and urban United Kingdom. Children participated in one of three conditions that focused attention on independence, interdependence, or a control. Sharing was then assessed across three resource allocation games. A focus on independence resulted in reduced generosity in both societies. However, an intriguing societal difference emerged following a focus on interdependence, where only Indian children from traditional extended families displayed greater generosity in one of the resource allocation games. Thus, a focus on independence can move children from diverse societies toward selfishness with relative ease, but a focus on interdependence is very limited in its effectiveness to promote generosity. [ABSTRACT FROM AUTHOR]