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In Massive Open Online Courses (MOOCs), learners can post both text comments and overall ratings regarding the courses. There is growing interest in assessing the consistency of online reviews and the determinants of learner satisfaction. This study analyses the disconfirmation effect between textual review topics and the determinants of learner satisfaction in MOOCs. The MOOCs are categorised under three disciplines - Social Science, Technical Science, and Humanities & Natural Science. A crawler was employed to collect the corpus, extracting 93,679 reviews of 5,214 online courses from a Chinese university MOOC platform (icourse163.org). Textual analytics was used in the topic extraction. The empirical results suggest a strong disconfirmation effect between textual reviews and the determinants of learner satisfaction, i.e., not all textual review topics affect the overall learner satisfaction. Compared with positive reviews, negative (and neutral) reviews have a stronger disconfirmation effect. Further, the antecedents of learner attention are course-discipline specific. The disconfirmation effect is course-discipline dependent, with the most prominent for Technical Science courses, and the least for Humanities & Natural Science courses. This study provides a framework to guide platform managers and course instructors in better course delivery and enhancing overall learner satisfaction.

This study investigated 150 university lecturers from the perspective of their emotional labour, focusing on the effect of a playful climate on lecturers' innovation intention and job engagement. A structural equation model analysis determined the following: is positively related to lecturers' strategies of deep acting and expression of natural emotions, but its effect on surface action is not significant; deep acting partially mediates between university playfulness climate and innovation intention, and the expression of natural emotions partially mediates between university playfulness climate and job engagement. This study expands our knowledge regarding the effect of emotional labour on lecturers' individual positive performance and enriches our understanding of the effect of playfulness climate on teaching activities.

Purpose: This paper explores the mechanism of organizational Pao culture in an Oriental cultural context and its impact on CSR implementation and outcomes. Design/methodology/approach: Three short cases are presented to reveal how the traditional Chinese Pao culture influences CSR implementation and outcomes in Chinese firms. Findings: The findings suggest that the traditional Chinese Pao culture is the driver behind the value orientation of the norms of passing on favors and doing good deeds will be rewarded. Knowing this can help leaders in such organizations to incentivize member participation in building organizational Pao culture. Practical implications: Through the collaborative construction of the core of Pao culture and external evaluation standards of corporate social responsibility, enterprises can thus achieve the dual goals of self-development and social benefits. Social implications: Enterprises and managers can be encouraged to draw management wisdom from the essence of cultural norms, so as to achieve the goal of realizing the interests of all CSR participants. Originality/value: This paper emphasizes the dynamics and outcomes of CSR implementation in the context of the traditional Chinese Pao culture and expands the boundary of CSR research beyond a Western cultural setting. [ABSTRACT FROM AUTHOR]

New media technology can effectively support teacher–student rapport. In this study, Chinese students befriended their teachers on social media, and we compared their blended learning (N=455) based on this social media interaction with face-to-face learning (N=450). The results indicate that affective learning and cognitive learning in blended learning were superior to face-to-face learning. However, no significant differences in social presence, academic self-concept, or grade point average were observed between blended learning and face-to-face learning. According to a multi-group structural equation modelling analysis, the mediating effect of affective learning in blended learning was superior to that in face-to-face learning; in addition, academic self-concept significantly influenced cognitive learning. No significant difference was found for grade point average. Finally, we propose blended learning related suggestions regarding how to trigger students' connection need and inspire their wisdom and potential. [ABSTRACT FROM AUTHOR]