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Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-03-11T14:40:54Z No. of bitstreams: 1 Dissertação_Mariana Sá_CD.pdf: 1553470 bytes, checksum: dd343febfb7d36eaec666847342c05ed (MD5) Approved for entry into archive by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-03-11T14:41:08Z (GMT) No. of bitstreams: 1 Dissertação_Mariana Sá_CD.pdf: 1553470 bytes, checksum: dd343febfb7d36eaec666847342c05ed (MD5) Made available in DSpace on 2016-03-11T14:41:08Z (GMT). No. of bitstreams: 1 Dissertação_Mariana Sá_CD.pdf: 1553470 bytes, checksum: dd343febfb7d36eaec666847342c05ed (MD5) Previous issue date: 2015-03-09

This Project examines how the retaliatory tariffs imposed by the EU in response to the US steel and aluminum tariffs affect EU prices and welfare over the period from June 2018 to May 2020. Using a partial equilibrium model that assumes perfect competition, the graphical analysis and the regression show that the prices of the goods subject to the tariffs are fully passed on to EU producers and consumers, suggesting that they bear the full burden of the tariff increase. Consequently, the EU suffers a deadweight welfare lossof almost€144 million over the two years considered.

In the pastdecade, Employer Branding has become increasingly important and companies strive to capture Centennials’ attention both as employees and consumers. The purpose of this Work Project is to study the relationship between Employer Branding and Customer Brand Equity in the Jerónimo Martins Group. Through an online questionnaire that measures Employer Branding and Customer Brand Equity perceptions it was shown that the former impacts the latter and that age works as a moderation variable. The findings also indicate that Millennials who were born in transition years (1988-1994) have a morenegativeperception about Jerónimo Martins as an employer.

This paper examines the effects of the labor market by the Fourth Digital Revolution, and how they will impact Higher Education Institutes, in particular. “Education 4.0” is the answer to the needs of “Industry 4.0”, and the consequent importance of understanding what are the skills that are necessary for the future graduate. Additionally, this paper also has the purpose of understanding if graduates from Nova SBE feel that they are prepared with the skills that will be necessary for the future. Differences in perceptions were found across the type of master programs regarding the categories of Higher Cognitive, Social and Emotional, and Technological skills. The main finding of this paper is the urgent need for business schools to rethink their design for the experience of the future, in order to correspond to the fast-changing needs of all important stakeholders.

The number of unsuccessful M&As is high and some scholars blame the merging partners for underestimating the importance of culture, especially in cross-border transactions where the dual nature of culture exists. Because cultural differences are too often poorly addressed, the paper attempts to answer the following question: How can a framework be designed to manage cultural differences and ensure an effective post-merger integration process? The analysis of four cross-border M&As (two successes and two failures) shows that cultural distance can be an asset or an obstacle to achieving integration outcomes depending on how it is managed. Drawing on the case study findings and literature, the author develops practical steps that merging partners can follow to ensure a smooth blending of cultures in international contexts.

Millennials are changing the labor market, how are companies preparing for this? That is the question this work project aims to evaluate. Analyzing talent management strategies is becoming a top strategic concern. Due to the fast changes technology has been imposing to any context, the sort of comparisons this study aimed to develop are quite unique, having very little literature evidences on tech companies. To understand the Lisbon local ecosystem’s efforts, interviews with Human Resources professionals have been conducted on organizational attributes that constitute employee value propositions. These have shown some differences across clusters regarding agility, collectivism, flexibility and hierarchy.

Since the burst of the financial crisis, it became mandatory to understand the dynamics between public debt and GDP. However, the private debt and GDP correlation was overlooked. This paper aims to overcome this breach, by exploring the casual relationship between private and public debts and economic growth, for a panel of 21 OECD countries between 1995 and 2016. The empirical results suggest that an increase in GDP growth, ceteris paribus, affects positively the private debt growth whilst lowering public debt growth. Nevertheless, the results are somewhat different between countries that participate or not in the European Monetary Union.

Employee Engagement: A key to organisations’ competitive advantage and success This work project is a literature review, covering studies that have been conducted up until now on the topic of Employee Engagement, and discusses some antecedents and consequences of its use in organisations. Moreover, several recommendations to increase Employee Engagement are presented. We conclude that organisations across the industries are not yet realizing the strong influence Employee Engagement has on their success, and that they should start implementing and giving a great deal of importance to Human Resources practices that foster engagement, such as training, if they want to keep their employees engaged in an uncertain world of work.

The purpose of this Work Project is to study the relationship between the Human Resources Management and performance. To find the existence of the previous relationship, a survey was used to test if the HR1 practices would lead to higher levels of job satisfaction and engagement (proximal outcomes) and if the Strength of the HRM system affects these outcomes (job satisfaction and engagement) or moderates the relation between the HR practices and the proximal outcomes. The impact of the HR practices on the organizational performance and the mediation of Strength of the HRM system in this relation was tested. Lastly, the sample was divided in two regional groups, to analyze differences (Western and Developing countries). Results suggest that some HR practices and Strength of the HRM system have impact on the proximal outcomes but Strength of the HRM system does not moderate the relation between HR practices and outcomes. It was also possible to conclude that the Strength of the HRM system mediates the relation between HR practices and organizational performance. With the regional division, it was concluded that the HR practices that previously affected the proximal outcomes changed and Strength of the HRM systems remained significant. In the Western countries, Strength of the HRM system became a moderator between one of the HR practices and Job satisfaction. The regional division didn’t change the relation between the HR practices (independent variable), Strength of the HRM system (mediator) and organizational performance (dependent variable). It was possible to conclude that effectively there is a link between the Human Resources Management (content and process) and performance (proximal and distal).

This is a study regarding the impact of the index investments in the Commodity Future Market. The models applied, focus on the Causal Analysis and the Impulse Response Function through an orthogonalisation of the Vector of Auto Regression (SVAR), this allow to extract lead/lag correlation between the Index and First nearby Return for different Futures Sectors and in addition response to shocks in different equation. The study is divided in three different period, to reflect before and after the Financialization and then after the introduction in the market of the new generation of commodity Indexes. The results show a different behaviors of the parameters throughout time with a particular emphasis for the most traded Commodities to lead the others. Trata-se de um estudo sobre o impacto dos investimentos em índices no mercado futuro de commodities. Os modelos aplicados, enfocam a Análise Causal e a Função de Resposta ao Impulso através de uma ortogonalização do Vetor de Auto Regressão (SVAR), permitindo extrair a correlação lead / lag entre o Índice e o Primeiro Retorno próximo para diferentes Setores Futuros e, A choques em diferentes equações. O estudo é dividido em três períodos diferentes, para refletir antes e depois da Financialização e, em seguida, após a introdução no mercado da nova geração de índices de commodities. Os resultados mostram um comportamento diferente dos parâmetros ao longo do tempo com uma ênfase particular para os Commodities mais negociados para liderar os outros.

The available literature about Self-Initiated Expatriates (SIEs) is still lacking studies focusing on their personality traits and their main ambitions regarding employer branding when looking for a job abroad. The goal of this paper is to explore personality traits and understand main preferences in Employer Attractiveness factors. For this purpose, an online survey with 309 individuals from different nationalities was conducted. Results suggest differences in terms of openness to experience, as well as a new categorization for the attraction factors of employer branding, considering the impact of cultural differences in this selection especially regarding Portuguese SIE attraction preferences.

The current paper aims at analysing the long Portuguese output stagnation during the period 2001-2014. Using a VEC model, the effect of exports, investment, public external liabilities and the country’s risk premium on growth is analysed. Our study reveals that, in the long run, Portuguese GDP is determined by exports, the country’s risk-premium and capital formation while in the short-run, growth is negatively affected by the country’s risk premium and external public liabilities. Our findings also support the vulnerability of the Portuguese economy to ex-ternal developments, in particular, we identified a negative effect of China’s higher trade inte-gration and the relevance of world market conditions.

The purpose of this thesis is to evaluate the determinants of the Portuguese trade patterns between 1995 and 2014 and to compare the results with previous investigations. The econometric approach followed is based in dynamic panel data. This paper concludes that Portugal has comparative advantages in products relative intensive in unskilled labour and in products of economic activities with a high level of the technology proxy and with high market concentration. However, Portugal exhibits comparative disadvantages in products capital intensive while the skilled labour has a neutral impact. Since some results contradict previous literature, there were structural changes in the determinants of the Portuguese trade patterns.

Directed research internship This study is structured as a Directed Research Internship Work Project. The purpose is to develop an overview of a content management manual for a retailer’s (“The Company”) knowledge sharing platform. This platform is to be implemented in the retailer’s intranet and its main objectives are: inform, empower, accelerate, inspire and retain employees. We started by considering the themes that should be included in the platform, followed by user segmentation and a list of formats. Benchmarking with other companies allowed us to find the best approach for the platform structure and select governance and KPIs. Limitations and recommendations are also discussed.

This work project is a literature review, which covers current studies (theoretical and empirical) on electronic Human Resource Management, human resources analytics and telework, and discusses some implications of the adoption of technology in human resource management processes. The Work Project presents and discusses different and contradictory perspectives between empirical and theoretical studies, demonstrating that the results obtained to the moment are not consistent. We conclude that the adoption of technology in human resources management is not yet mature enough in order to understand the real impact.

This research investigates the impact of indebtedness on per-capita GDP growth in 12 euro area countries, over a period from 1995 to 2014. Among other contributions, this research adds to the existing literature by studying both the effect of public and non-financial corporations’ debt on economic growth, using a dynamic panel threshold model. While being ambiguous for nonfinancial corporations, the empirical results suggest that public debt has a nonlinear impact on growth and that the accumulation of public debt in the euro area after the financial crisis has been one of the responsible factors for the lethargic growth verified in that monetary union.

This work project addresses the differences and similarities in Portuguese architects’ careers. As a study in the Human Resources Management area, where a contemporary career concept has been gaining strength, it is focused on architects’ careers since they are artistic/technical professional workers with no boundaries or specific motivations. A total of 21 semi-structured in-depth interviews were conducted and studied, with different architects from different age groups and paths, using a qualitative methodology approach. The interviews explored themes as the reasons for deciding to be an architect, challenges and opportunities, academic paths, best projects and future prospects. This study revealed that Portuguese architects have specific motivations, relations and expertise that reflect particular reasons why, how and with whom architects work and what is to them a successful career as an architect.

With more than two decades of weak economic performance since the bubble burst in the ‘90s, the Japanese deflationary scenario has become the economic fate every developed economy fears to become. As the euro area continues to experience sustained low inflation, studying the Japanese monetary policy may shed light on how to prevent persistent deflation. Using an SVAR methodology to understand the monetary transmission mechanism, we find some evidence that the euro area may possess characteristics that would eventually lead to a deflationary scenario. The extent of whether it would suffer the same Japanese fate would depend on how macroeconomic policies are timely coordinated as a response to its liquidity problem and increasing public debt across member states.

CEMS Over the last years corporate M&A transactions involving the so-called digital natives - companies with new digital business models have increased significantly. However, these digital deals differ significantly from deals with traditional companies. This project analyzes the differences between traditional and digital deals, key success factors of online based business models and to develops a guidance framework for dealmakers in the digital space by conducting academic and industry research combined with detailed expert interviews and a broader expert survey. 20 case studies from digital M&A deals in the period of 2012-2015 are used to test the findings and initial hypothesis about digital deal success. Key findings include insights into the changing business environment of digital business models, trends as well as key metrics and factors that are associated with successful digital companies.

CEMS ERBE is a German manufacturer of medical devices operating in South Korea since 2005. However, since 2011 revenues in the South Korean market have been decreasing, despite overall market growth. As such, this Work Project, based on the CEMS MIM business project developed with ERBE, focuses on recommending a “Refined route-to-market Strategy for ERBE in South Korea” in order to enhance growth. This new strategy relies on three key aspects: adopting a multi-distributor approach, enhancing distributors’ motivation and fostering relationships with customers

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CEMS The present work project provides research and conclusions over three main topics related to social selling strategies in the IT industry being those 1) internal and external social selling best practices; 2) the best countries and industries to invest in social selling activities; and 3) the measurement of the ROI for social selling. A mixed approach is taken being both primary research (in-depth interviews and questionnaires) and secondary research used. Some evidence of the benefit of investing in social selling as well as recommendations regarding countries, industries and ROI are provided.

The 2001-2012 period has been one of very low growth for Portugal. This work project tries to find reasons for this slowdown. Growth in real GDP will be explained by several variables ranging from education, capital, government and world markets. Compensation of employees, capital per worker and the exports of competitors seem to explain a significant part of the slowdown. The ratio of non-tradables to tradables is also included but not significant, maybe due to a poor sample size. Stagnation then seems to be caused both by low growth in input accumulation and productivity as predicted by Amador and Coimbra in 2007.

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CEMS This paper presents the main findings and learning experiences from the Business Project conducted in the past 5 months. The project was made in collaboration with Berenschot, a Dutch consulting firm. The final outcome of the project included the presentation of the main critical success factors for online platforms in the 3D printing industry. In addition, as part of this Work Project, a deep analysis was performed to study the main barriers that those platforms face in the market and that ultimately can contribute to their failure.

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