New Urbanism has gained considerable popularity. This paper evaluates the significance of designing and developing New Urbanist projects, within the contemporary circumstances of urban and suburban development in the United States, using survey research method. It investigates why designers and developers promote New Urbanist projects despite not-in-my-backyard (NIMBY) opposition to higher-density developments and despite continued strong preference for single-family homes in standard sub-divisions. Are there any perceived benefits of undertaking such projects? Where do designers, developers and planners concur (or differ) in their assessment of the advantages associated with such projects? The study reveals a considerable agreement among respondents that these projects offer better design, better compatibility with growth management regulations, minimize deterioration of environmental quality, and minimize NIMBY opposition; however, they are restricted by existing land-use regulations, and resistance among the established development community. Implications for the diffusion of New Urbanism are discussed. [ABSTRACT FROM AUTHOR]