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This article discusses the main components of the project that the Office of Public Information and Communication of the Argentine Ministry of Health has been developing since 2009 to promote communication as one of the strategic aspects of health policies. The network of subsystems, jurisdictions, health care levels and participants of health care policies, programs and services, as well as the diverse issues affecting people's health, constitute some of the features that express the complexity which is characteristic of the public health field and which pose significant challenges when carrying out the aforementioned project. The lack of institutionalization of the Office of Public Information and Communication of the Argentine Ministry of Health; the absence of a clear definition of the content and implications regarding the role played by communicational guidance; fragmentation; the dominant instrumental vision, which equates communication work with designing prevention campaigns for the media; and the deficiencies in planning and assessing capabilities were some of the critical issues identified during the diagnosis made at the beginning of the process. Promoting an organizational culture focused on managing information and knowledge, prioritizing the cultural and communicational aspects of health care issues, as well as working towards professionalizing and empowering public health communicators and implementing strategies among disciplines, institutions and sectors aimed at fostering integration and coordination, are some of our main daily and future goals. This article discusses the main components of the project that the Office of Public Information and Communication of the Argentine Ministry of Health has been developing since 2009 to promote communication as one of the strategic aspects of health policies. The network of subsystems, jurisdictions, health care levels and participants of health care policies, programs and services, as well as the diverse issues affecting peoples health, constitute some of the features that express the complexity which is characteristic of the public health field and which pose significant challenges when carrying out the aforementioned project. The lack of institutionalization of the Office of Public Information and Communication of the Argentine Ministry of Health; the absence of a clear definition of the content and implications regarding the role played by communicational guidance; fragmentation; the dominant instrumental vision, which equates communication work with designing prevention campaigns for the media; and the deficiencies in planning and assessing capabilities were some of the critical issues identified during the diagnosis made at the beginning of the process. Promoting an organizational culture focused on managing information and knowledge, prioritizing the cultural and communicational aspects of health care issues, as well as working towards professionalizing and empowering public health communicators and implementing strategies among disciplines, institutions and sectors aimed at fostering integration and coordination, are some of our main daily and future goals. [ABSTRACT FROM AUTHOR]