1. Procesos de comunicación urbana en la producción de grafitis. El patrimonio como escenario de disputas.
- Author
-
Giacomasso, María Vanesa, Mariano, Mercedes, and Conforti, María Eugenia
- Subjects
- *
PUBLIC demonstrations , *INTERNATIONAL tourism , *INTERNATIONAL markets , *CULTURAL property , *NEIGHBORHOODS , *GRAFFITI - Abstract
Objective: the objective of this research is to reconstruct the socio-symbolic plot in which a particular work of graffiti in the Lavapiés neighborhood of Madrid is inscribed, in order to analyze the meanings and representations that it activates in the social imaginary. The topic is part of a broader research on cultural heritage issues. Methodology: the methodology used is qualitative and seeks to inscribe and understand the images in a broader historical context. Results: show urban communication processes that reveal tensions, resistances, and struggles in the face of the changes and transformations that took place in the dynamics of the neighborhood in question. Graffities thus become devices with the capacity to be read and reread, generating multiple appropriations that exceed the graphic themselves and refer to the always dynamic identity of a space that is lived and discussed. Conclusions: it is concluded by identifying the ways in which these demonstrations operate in the public arena. On the one hand, it operates at the service of the international market for its tourist attraction and, on the other hand, as a neighborhood expression and communication, discussing policies that are detrimental to local interests and needs. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF