Search

In this paper we propose a semiotic approach for the study of digital media, taking into consideration the production of signs by audiovisual prostheses. By establishing a dialogue between the media theories and the more recent semiotic hypotheses, we propose to account for the developments triggered by digital media starting from four general dimensions of meaning: perception, enunciation, communication and transmission. Our hypothesis is that digital prostheses, automatically producing a large amount of documents, have restructured the threshold that divides the first two dimensions, those of perception and enunciation, generating new semiotic regimes that affect communication management and institutional meaning.