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Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know [...]

Now that tax season is over, many CPA firms can take a breath and give their staff a well-deserved break. But this time of year still presents work challenges and [...]

Being the victim of a complicated fraud scheme is a situation every company wants to avoid, given the potential reputational and financial damage. CPAs can help their clients mitigate their [...]

I am a journalist turned lawyer who runs a solo practice focused on trademark and copyright law. Essential to any solo practice is getting new clients and, more specifically, generating [...]

Clinical support in hospital and medical center libraries is frequently a fundamental bread-and-butter offering. As part of daily operations, the medical reference desk may regularly serve the diverse information needs [...]

Successful business developers prioritize building personal relationships, making connections and adding value through meaningful touchpoints as a strategy for growing client relationships. This personalized approach is more impactful than throwing [...]

Personal branding is, essentially, how others in the legal field see you. Just as a company has a reputation and branding, you should have these, too. The great news is [...], * A strong personal brand opens lawyers to a larger network, increased visibility, and more client acquisition opportunities. * If you're not defining your brand, you're leaving it open for others to interpret it, and they might not be taking away what you want them to. * Follow five steps to launching your personal brand.

Summary * Embracing value-based pricing aligns legal services with client needs, fosters collaborative and transparent relationships and positions law firms as committed partners. * The legal profession is experiencing a [...]

Whatever opinions one has on recent workplace behavior trends, it has become evident that somewhere in the typical corporate structure, a disconnect has formed between employer and employee. Is it [...]

Walking through the Edinburgh airport in 2008, I saw an IBM advertisement that said: "Stop selling what you have. Start selling what they need." True men, truer now. Today consumers [...]

Every law firm depends on relationships with a variety of outside entities: their clients, the courts, opposing counsel, co-counsel, vendors, service providers, Utilities, and more. The law firms that can [...]

Share: Collect Detailed Contact Information The push for ensuring a client doesn't ghost you starts at the very beginning. At intake, get good contact information for your potential clients. Double-check [...]

Early in my legal career, while practicing in Jamaica, a client kept me on my toes with a criminal law matter. It was clear I had not been given any [...]

Think back to December 31, 2019. You probably joined with millions of other happy, optimistic folks in toasting to a bright new year full of happiness, good health, and prosperity. [...]

When we talk about the radical changes ahead for the legal industry, it's often with a note of worry in our voices. Will AI replace junior lawyers? Will apps replace [...]

Recent Gallup analysis shows fully engaged customers will give a 23% greater share of their wallet--providing a significant revenue opportunity for businesses to compete on quality of CX. Anne-Meine Gramsma, [...]

For today's law firm, communication has never been more important. People are used to instantly communicating over a myriad of apps--they're also used to immediate, clear answers to any questions [...]

In May 2023, U.S. Surgeon General Vivek Murthy released (1) an advisory entitled "Our Epidemic of Loneliness and Isolation," (2) which presents a comprehensive study on the physical and mental [...]

Travel has always had a knack for verbing a noun: Ticketing, vacationing, jetting. Now comes a new one, possibly as lucrative to the bottom line as it is initially distasteful [...]

The past 16 months in the UK, with its three lockdowns and complex roadmap to restrictions being lifted, have caused no end of confusion and disruption. Just as businesses opened [...]

MY LAST FEW COLUMNS have focused primarily on the importance of capturing contemporaneous time, preparing prompt and accurate billing, and timely collections. While law firms continue to take advantage of [...]

EVERYBODY HAS PAINFUL STORIES about that nightmare client. While some tales are taller than others, typically the billing attorney alone knows the extent of havoc wreaked, whether in terms of [...]

WOULD YOU KNOW a Big Idea when you heard it? I know I have missed more that I caught. Social media as a whole (Facebook, Twitter, Instagram, etc.) and what [...]

Featuring Greg Lockhart, President, Lockhart Industries April/May 2021 Greg Lockhart is the president of Lockhart Industries, a Dallas-based leader in custom branding, graphic design, and fine imprinting for America's top [...]

The head of business development at a leading toxicology lab had an 'ah-ha' moment when he compared two of the lab's accounts. He was surprised to discover that the account [...]

Service-based businesses live or die by the clients they sign. Law firms no longer enjoy clients walking in the door with no effort on the firms' part. Increasing competition in [...]

During the course of reporting this story, the name Kodak kept coming up as a symbol of where the legal industry could be headed if it continues to resist technology. [...]

WE ALL EXPERIENCED the pandemic in our own way. We saw our professional and personal lives upended in countless ways, and many of us lost loved ones. But we did [...]

Banks need to proactively identify customers likely to leave long before they actually depart. These customers are more likely to remain loyal if they are targeted with individualized retention offers. [...]

OVER THE LAST YEAR, the legal profession experienced a significant paradigm shift moving to a predominantly virtual law firm platform, coupled with reshaping business models and reviewing law firm processes [...]

ADMIT IT: AT ONE TIME or another, you've taken "if personally. "It" being a person's behavior, critical words, email communication and even silence. Characterizing another's behavior as a personal affront [...]