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Your search keyword '"McCall, Kimberly L."' showing total 5 results
Start Over Author "McCall, Kimberly L." Topic company business planning
5 results on '"McCall, Kimberly L."'

1. Hire and hire: if you plan on making the sales you need to survive the recession, maybe you need more people to do the selling. (Sales Force)

Author

McCall, Kimberly L.

Subjects
Sales personnel -- Management -- Planning, Sales management -- Planning, Business, general, Business, Company business planning, Company business management, Sales management, Management, Planning
Abstract

FOR THE BRIEFEST MOMENT, NEW Economy inmates were running the talent ward of the asylum. Managers scrambled to attract and retain talent, whispering sweet nothings of stock options, fat salaries [...]

Published
2002

2. Outside chance; Sales force: When the old sales plays aren't scoring, it's time to call in the gipper: A sales consultant to rally your team. (Marketing)

Author

McCall, Kimberly L.

Subjects
Business consultants -- Usage -- Planning, Sales personnel -- Management -- Planning -- Usage, Sales management -- Planning -- Usage, Business, general, Business, Company business planning, Company business management, Sales management, Management, Planning, Usage
Abstract

NEW YORK CITY MY MARKETING action. Three hundred miles, at least five accents and an entire way of life away from my Maine perch, I do more business in the [...]

Published
2002

3. Use your intuition: a keen eye for trends helps this style-setter attract all the right people to her boutique

Author

McCall, Kimberly L.

Subjects
Business plans -- Methods, Entrepreneurship -- Planning -- Management -- Behavior, Business planning -- Methods, Businesspeople -- Planning -- Management -- Behavior, Business, general, Business, Company business planning, Company business management, Management, Planning, Behavior, Methods
Abstract

IN 1999, after a divorce, Jaye Hersh needed a way to earn money to pay college tuition for her two children. Her solution was Intuition, a Los Angeles clothing store [...]

Published
2005

4. Low-Ball ads. (Buzz)

Author

McCall, Kimberly L.

Subjects
Advertising expenditures -- Planning, Cost control, Business, general, Business, Company business planning, Cost reduction, Planning
Abstract

Need to stretch your advertising budget? Be on the prowl for 'remnant space' in major magazines--it comes available when a company pulls an ad or misses a deadline. Instead of [...]

Published
2001

5. To your stealth: Send your PR operatives and undercover product lovers deep into customer territory. (Smarts)

Author

McCall, Kimberly L.

Subjects
Marketing management, Marketing -- Planning, Business, general, Business, Company business planning, Planning
Abstract

BIG COMPANIES, TYPICALLY slow to adopt cutting-edge marketing strategies, are flocking to low-cost and high-visibility street marketing. Also known as 'stealth' or 'undercover' marketing, what was the domain of entrepreneurs [...]

Published
2001

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