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Byline: Jessica Davies MTV is to launch District MTV, a multiplatform brand dedicated to fashion and lifestyle content. The move signals the media owner's overarching content expansion drive which will [...]

Byline: Jessica Davies Food Network has launched a video-on-demand (VOD) site dedicated to long-form content ahead of its first connected TV app rollout. The Scripps-owned food channel, home to shows [...]

Byline: Jessica Davies Dell has kicked off a video competition with Channel Flip to talent scout for the 'next David Mitchell' as part of a major branded content drive. The [...]

Byline: Jessica Davies Media agencies including Aegis and Starcom MediaVest are poised to launch trials on Google TV once it launches in the UK, however many remain sceptical of the [...]

Byline: Jessica Davies Brands must ensure their content and mobile strategies are up to scratch once dual screening becomes mass market, or risk disappointing viewers. There have been various examples [...]

Byline: Jessica Davies YouTube's 100 channel drive could help media owners take branded content opportunities to the next level. YouTube's drive to establish itself as a platform for premium, not [...]

Byline: Jessica Davies Orabrush is one of the first brands to be trialing Google AdWords for Video. Chief marketing officer Jeffrey Harmon spoke to new media age about its experiences [...]

Byline: Jessica Davies British Gas is making its first major foray into branded content following a tie-up with online video broadcaster Channel Flip. The company is sponsoring a 20-part online-only [...]

Byline: Jessica Davies Brands including Sky and Moneysupermarket (pictured) believe marketers must separate their mobile and desktop search strategies or risk losing out. Their comments follow research conducted by digital [...]

Byline: Jessica Davies Some of the UK's biggest fashion brands including Debenhams, M&S and Asos are failing to maximise on the potential of mobile search campaigns, according to iSpy Marketing. [...]

Byline: Jessica Davies Virgin Media is positioning its web-enabled TiVo service as hub for branded content, following a tie-up with Mercedes Benz, and is stepping up its multi-platform ad targeting [...]

ONLINE BROADCASTINGEnergy drink brand seeks to create buzz for skydiving event by broadcasting it on web-based platforms. By Jessica DaviesRed Bull is eyeing connected TVs as its next major broadcast [...]

Byline: Jessica DaviesRed Bull is eyeing connected TVs as one of its next major broadcast platforms for its host of live-event streaming and video-on-demand content.The brand, which already has a [...]

Byline: Jessica Davies Time Out magazine has become the first UK brand to use Red Bee Media's multi-platform social TV guide, launched today. Red Bee Media, which manages the multiplatform [...]

Byline: Jessica Davies Google's self-demotion of its Chrome browser natural search rankings could confuse and complicate paid link guidelines for all digital-based marketing campaigns, according to experts. This week the [...]

Byline: Jessica Davies Original branded video content ranks highest for brand favourability and recall rates compared with other forms of video ad formats, according to Specific Media's Video Testing and [...]

Byline: Jessica Davies Video provides artists with a vital marketing and creative tool, according to British rapper Professor Green (pictured). Speaking at the IAB Video Engage conference yesterday, during a [...]

Byline: Jessica Davies Teen fashion and gaming virtual world Stardoll is making its first foray into physical doll production following a tie up with fashion doll brand Barbie. Stardoll, a [...]

Byline: Jessica Davies Kellogg's has tripled its digital marketing spend over the past few years, taking the total to 15% of its overall marketing budget, excluding digital production spend. Kellogg's [...]

Byline: Jessica Davies Beauty brand Liz Earle has launched an online TV channel with click-to-buy functionality. From midday today, visitors to Liz Earle TV can watch a range of video [...]

Byline: Jessica Davies BSkyB is to extend Sky Go onto Android devices having hit 1.6m downloads on Apple tablets within 3 months of launch. The newly branded service, formed from [...]

Byline: Jessica Davies Mikado and McCain are among the first brands to launch campaigns using Channel 4's latest interactive online video formats. The broadcaster has rolled out four formats -- [...]

Byline: Jessica Davies Channel 5 has launched a multi-platform play-along game for Big Brother, designed to harness more viewer data to feed back to advertisers. The game, called Matchphrase, can [...]

Byline: Jessica Davies Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data. [...]

Byline: Jessica Davies Thomas Pink is putting video commerce at the heart of its digital strategy as it looks to emulate its in-store shopping experience online. The luxury shirt brand [...]

Byline: Jessica Davies Turner Broadcasting is putting Microsoft's Xbox games console at the heart of its digital marketing strategy for children's TV shows. The broadcaster has launched a major digital [...]

Byline: Jessica Davies Heinz is eyeing potential ecommerce campaigns for future tomato ketchup products, following the success of its first Facebook shop. The company became the first FMCG brand to [...]

Byline: Jessica Davies Organic food company Kallo Foods has kicked off an integrated campaign to promote the relaunch of its rice cake product range. The Kallo Food Academy campaign, created [...]

Byline: Jessica Davies Sunglasses brand Oakley is to launch a six-figure digital campaign using interactive branded video content to help build its first Europe-wide Facebook community. The six-month campaign, called [...]

Byline: Jessica Davies FMCG giant Beiersdorf is overhauling the marketing strategy for its Nivea For Men brand, shifting focus away from traditional media to digital. The skincare brand has begun [...]

Byline: Jessica Davies Viacom International Media Networks has launched a global integrated campaign to promote MTV's mobile price plans. The campaign, called Gif Me More, was partly devised by MTV [...]

Byline: Jessica Davies O2, BT and Garnier are among the first brands to advertise on Vevo following its UK launch this week. The online music video platform, a joint venture [...]

Byline: Jessica Davies Becks has kicked off a digitally led pub crawl to celebrate its ongoing Arts Labels campaign. The InBev-owned beer brand has launched the Beck's Art Crawl multi-platform [...]

Byline: Jessica Davies John Frieda is to launch its first major push on Facebook for each of its brands as part of plans to double its digital marketing spend this [...]

Byline: Jessica Davies MTV is to launch a virtual world dedicated to Nickelodeon's global hit show SpongeBob SquarePants. The virtual massively multi-player online game (MMOG) will feature 3D games, integrating [...]

Byline: Jessica Davies Mazda has launched its first pan-European integrated campaign for its overall brand. The campaign, called Defy Convention, kicks off online today and will roll out across TV, [...]

Byline: Jessica Davies Channel 5 has rebranded its online and linear TV channels to revert to its original moniker. From today, users visiting the Channel 5 websites will see its [...]

Byline: Jessica Davies The Walt Disney Company has launched multi-platform pre-school brand Disney Junior. This replaces its Playhouse Disney, extending the brand to appeal to 2-7-year-olds. The channel, available in [...]

Byline: Jessica Davies Carte Blanche Greetings has launched its first branded social game on Facebook. The card and gift company's game is called Me To You My Place and features [...]

Byline: Jessica Davies Fashion designer Stella McCartney has launched an iPad app. The free app, available from the Apple App Store today, features latest news on the brand, latest collections [...]

Byline: Jessica Davies L'OrE'al is launching five pan-European Christmas campaigns on YouTube for six of its fragrance brands. The deal marks L'OrE'al Group's first foray into digital campaigns for its [...]

Byline: Jessica Davies Epson is making video core to its marketing activity for next year, starting with a pan-European digitally led campaign to promote its latest projector. The campaign, called [...]

Byline: Jessica Davies Turner Media, part of Turner Broadcasting, is working with with games entertainment firm Ubisoft to launch branded game Rabbid Maker online. Rabbid Maker is a remake of [...]

Byline: Jessica Davies Virgin Media has launched its next-generation, web-enabled TiVo service, uniting video-on-demand, TV and the web via a set-top box. The service will bring web apps to the [...]

Byline: Jessica Davies Grolsch has struck a deal with online movie streaming site Blinkbox to offer discounted films. The campaign will involve cross-pack promotions offering people discounted movies to rent [...]

Byline: Jessica Davies Honda is rolling out a digital campaign for the launch of its new motorcycle range, which will debut at the interntational EICMA motorcycle show in Milan this [...]

Byline: Jessica Davies TalkbackThames Digital and interactive entertainment company Ludia have launched an iPhone game based on the ITV gameshow Family Fortunes. The game, also available on the iPod Touch, [...]

Byline: Jessica Davies Absolute Radio has created an app to promote Nokia's N8 handset. The radio station has created a bespoke app for the Nokia smartphone featuring the Absolute Radio [...]

Byline: Jessica Davies Endemol's former MD of digital media Peter Cowley has launched his own digital content business, Spirit Digital Media, in partnership with ContentFilm (nma.co.uk 30 September 2010). The [...]

Byline: Jessica Davies Panasonic is the first brand to sign up to Videojug's knowledge and revenue-sharing website Video Pages, which launches this Friday. On the site, brands, organisations and individuals [...]