Search

Your search keyword '"Marriott, Michel"' showing total 20 results
Start Over Author "Marriott, Michel" Topic company marketing practices
20 results on '"Marriott, Michel"'

1. To Get Viewers for Reruns, a 'Sopranos' Game

Author

Marriott, Michel

Subjects
Company marketing practices, Home Box Office Inc. -- Marketing -- Product introduction, The Sopranos (Television program) -- Marketing -- Product introduction, Cable television broadcasting industry -- Marketing -- Product introduction, Television programs -- Marketing -- Product introduction, Video games -- Product introduction
Abstract

After five and a half seasons of 'The Sopranos' on HBO, Tony Soprano, his crime crew and his family are as familiar to many Americans as the presidents pictured on […]

Published
2006

2. Microsoft Counting on a Twist to Make Zune Shine in Shadow of iPod

Author

Marriott, Michel

Subjects
MP3 player/device, Company marketing practices, Microsoft Corp. -- Marketing -- Product introduction, Microsoft Zune (MP3 player/device) -- Product introduction -- Marketing, Computer software industry -- Product introduction -- Marketing, MP3 players -- Product introduction -- Marketing
Abstract

The hoopla was still swelling around last November's debut of the Xbox 360, Microsoft's latest entry in the game-console wars, when some on its development team began turning their attention […]

Published
2006

3. The Shape Of Robots To Come

Author

Marriott, Michel

Subjects
Company marketing practices, Robot, Product marketing strategy, Hasbro Inc. -- Product development -- Product information -- Marketing -- Conferences, meetings and seminars, Toy industry -- Product development -- Product information -- Marketing -- Conferences, meetings and seminars, Robots -- Product development -- Product information -- Conferences, meetings and seminars, Robotics -- Product development -- Product information -- Conferences, meetings and seminars
Abstract

A segmented tower on a metal and plastic base swiveled around. Two glowing segments, suggesting a head, tilted forward and spoke: 'Hello. My name is Scoty. Let me explain a […]

Published
2006

4. Bringing the Arcade Home On a Video Game Machine

Author

Marriott, Michel

Subjects
Company marketing practices, Microsoft Corp. -- Marketing -- Product introduction, Microsoft Xbox (Computer-based entertainment system) -- Product introduction -- Marketing, Computer software industry -- Marketing -- Product introduction, Video game industry -- Marketing -- Product introduction
Abstract

Buyers of the Xbox 360, Microsoft's second-generation video game console, will, of course, expect to play big, expensive marquee games like Call of Duty 2 from Activision and Madden N.F.L. […]

Published
2005

5. Use This Phone to Find a Date. Or See Videos. Or Even Talk

Author

Marriott, Michel

Subjects
Company marketing practices, Wireless telecommunications service, Company service introduction, Amp'd Mobile (Cellular telephone) -- Product introduction -- Marketing, Cellular telephone services industry -- Service introduction -- Marketing -- Product introduction
Abstract

Amp'd Mobile is a new kind of cellular service, but the company's founder scarcely thinks of himself as being in the phone business. What he's out to sell is wireless […]

Published
2005

6. On Screens, but Not Store Shelves: Casual Games

Author

Marriott, Michel

Subjects
Company marketing practices, Video game industry -- Marketing -- E-commerce
Abstract

Far from the bloody streets of 'Grand Theft Auto: San Andreas,' and light years from the deep space, run-and-gun menace of 'Halo 2,' lives Flo. She is the cartoon-cute stockbroker […]

Published
2005

7. Got Game? Accessorize It

Author

Marriott, Michel

Subjects
Company marketing practices, Video game industry -- Marketing -- Equipment and supplies -- Trade shows -- Product information -- Product development, Video games -- Equipment and supplies
Abstract

For years, the many companies creating video game accessories, like joysticks and game pads, were widely seen as little more than the foam on the multibillion-dollar wave of the video […]

Published
2005

8. It's Not Just a Phone, It's an Adventure

Author

Marriott, Michel and Hafner, Katie

Subjects
Company marketing practices, Wireless telecommunications service, Wireless telephone, Wireless voice/data device, Product enhancement, Cellular telephone services industry -- Marketing -- Customer relations -- Services -- Product enhancement, Cellular telephones -- Services -- Marketing -- Product enhancement
Abstract

Larry Azlin, a software engineer in El Cerrito, Calif., considers himself one of the lucky ones. His aging clamshell cellphone, a Motorola V60, seems to work just fine. But once […]

Published
2005

9. A Set-Top Box With 100 Rentable Films

Author

Marriott, Michel

Subjects
Company marketing practices, The Walt Disney Co. -- Marketing -- Services, Video recording industry -- Marketing -- Services, Lease and rental services industry -- Marketing -- Services
Abstract

Could renting a movie be much simpler than it already is? The Walt Disney Company is betting it could be with a new service called MovieBeam that includes a no-fuss […]

Published
2003

10. For Venus And Mars, A Midpoint In Design

Author

Marriott, Michel

Subjects
Consumer electronics industry, Company marketing practices, Consumer electronics industry -- Marketing -- Innovations -- Social aspects, Industrial design -- Innovations -- Social aspects, Consumer electronics -- Design and construction -- Innovations
Abstract

EVEN before he began sketching the redesign of a best-selling mini audio component system, the kind that is basic operating equipment for millions of teenagers and young adults, Justin Jakobson, […]

Published
2003

11. For PC buying, a new picture

Author

Marriott, Michel

Subjects
PowerPC-based system, Company marketing practices, Upgrading (Computers), Company business management, SPARC-based system, MIPS-based system, Computer industry, K6-based system, Microprocessor, Digital video, Computer game, Microprocessor upgrade, 486-based system, Microcomputer industry, Digital camera, Home computer market, 680X0-based system, Central processing units -- Purchasing -- Product development -- Marketing, Digital video -- Product development -- Purchasing -- Marketing, Computer games -- Product development -- Purchasing -- Marketing, Microprocessors -- Purchasing -- Product development -- Marketing, Audio-video systems -- Product development -- Purchasing -- Marketing, Electronic cameras -- Product development -- Purchasing -- Marketing, Computer industry -- Product development -- Marketing, Upgrading (Computers) -- Management, Microcomputers -- Purchasing -- Product development -- Marketing, Online music -- Product development -- Purchasing -- Marketing
Abstract

GERRIT VOOREN braved an icy Manhattan morning last week to press his search for just the right new computer. It had to be powerful, crammed with hundreds of megabytes of […]

Published
2003

12. For moving pictures, moving posters

Author

Marriott, Michel

Subjects
Company marketing practices, Company business management, Interactive technology, Company joint venture, Thinking Pictures, -- Marketing -- Product development, In-theater advertising, Motion pictures -- Advertising -- Product development -- Services -- Marketing, Interactive media -- Marketing -- Product development, Motion picture theaters -- Services -- Joint ventures -- Product development -- Marketing, Interactive computer systems -- Marketing -- Product development
Abstract

MOVIE posters -- paper-and-ink enticements that can be traced to the days of nickelodeons -- have over the decades become so commonplace in theater lobbies that they have practically faded […]

Published
2002

13. Game formula is adding sex to the mix; inspiration or desperation, a new kind of realism comes to consoles

Author

Marriott, Michel

Subjects
Company marketing practices, Acclaim Entertainment Inc. -- Product introduction -- Marketing -- Ethical aspects, Video games -- Ethical aspects -- Product introduction, Video game industry -- Marketing -- Ethical aspects -- Product introduction, Sex in mass media -- Influence
Abstract

A BRONX breeze tosses her pigtails as she glides down a busy thoroughfare that carries her into the latticework shadows of subway tracks overhead. Dressed in a sleeveless denim jacket […]

Published
2002

14. Playing with consumers: with online advertising not living up to expectations, companies turn to games to pitch their products

Author

Marriott, Michel

Subjects
Company marketing practices, Computer game, Internet/Web advertising, Internet/Web advertising -- Innovations -- Usage, Computer games -- Usage -- Innovations -- Marketing, Corporations -- Marketing -- Usage, Marketing industry -- Innovations -- Usage
Abstract

EVEN on a modest computer, the revving of the virtual racing car's engine stirs anticipation. The car, low-slung and rendered for speed, glistens under a digitally created sky that is […]

Published
2001

15. A camera doesn't say cheese, but this one can sing it

Author

Marriott, Michel

Subjects
Company marketing practices, Digital camera, Product marketing strategy, Eastman Kodak Co. -- Product information -- Marketing, Kodak MC3 (Computer video camera) -- Marketing -- Product information, Camcorders -- Product information, Video equipment industry -- Marketing -- Product information, Electronic cameras -- Product information, Camera industry -- Product information
Abstract

Stylishly compact, crammed with digital technology and surprisingly entertaining, the new mc3 by Kodak is certainly not your grandmother's point-and-shoot. The camera can shoot digital still pictures and video and […]

Published
2001

16. A music-sharing service that gets along with record companies

Author

Marriott, Michel

Subjects
Company marketing practices, Cable television/data services, Company business management, Online information service, Online services, myplay Inc. -- Services -- Marketing -- Management, Online information services -- Services, Online services -- Services, Sound recordings -- Services, Sound recording industry -- Marketing -- Services, Information services -- Services
Abstract

IN a home recording studio surrounded by banks of fancy switches, mixing boards and a small fortune's worth of musical instruments, David Pakman could not appear more content. 'I always […]

Published
2001

17. Boarders will leave the slopes for a battle of the thumbs

Author

Marriott, Michel

Subjects
Company marketing practices, Konami Digital Entertainment Inc. -- Marketing, Video games -- Competitions -- Marketing, Video game industry -- Marketing
Abstract

When some of the best snowboard athletes meet next week for the ESPN Winter X Games, they will have to share their arena with snowboarders who are masters of a […]

Published
2001

18. SpiderCam coming to the World Wide Web

Author

Marriott, Michel

Subjects
Company marketing practices, Cable television/data services, Electronic publishing, Online services, Digital camera, Electronic publication, Marvel Entertainment Group Inc. -- Marketing, Electronic publishing -- Usage, Online services -- Marketing -- Usage, Electronic cameras -- Usage, Comic book industry -- Marketing -- Usage
Abstract

LONG before television became a friendly flicker in American households and laptop computers started popping up in trendy coffee bars, there were comic books. Crammed with colorful graphics and plain-talking […]

Published
2000

19. Back in the saddle again

Author

Marriott, Michel

Subjects
Exercise equipment -- Marketing, General interest, News, opinion and commentary, Company marketing practices, Marketing
Abstract

So you're out of shape, but too stressed to do much about it. Enster home-exercise riders: easy-to-use, moderately priced ($200 to $500) contrivances that look like a cross between a [...]

Published
1995

20. Flight of the digital dish

Author

Marriott, Michel

Subjects
DIRECTV L.L.C. -- Market share -- Marketing, RCA Corp. -- Marketing, United States Satellite Broadcasting Company Inc. -- Market share -- Marketing, Direct broadcast satellite television -- Market share -- Marketing, Company marketing practices, Company market share, General interest, News, opinion and commentary
Abstract

BY ALL ACCOUNTS, JOHN BAKER, A 44-year-old venture capitalist, is a pretty smart guy. So more than a few of his New York friends took notice when he threw down [...]

Published
1995

Catalog

Books, media, physical & digital resources
See catalog results