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In recent years, rumor propagation in social networks attracts more researchers' attention. In this paper, we have established I2S2R rumor spreading models in both homogeneous networks and heterogeneous networks considering the effect of time delay. In the homogeneous network model, we obtain the basic reproduction number by means of the next-generation matrix. Besides, the local stability and the global stability of the equilibrium points are discussed by linearization approach of nonlinear systems and Lyapunov function. In the heterogeneous network model, we calculate the basic reproduction number through algebraic method. In addition, Lyapunov functional method and Lasalle invariance principle are applied to study the stability of equilibrium points in the complex network model. Further, we put forward some useful strategies to control the spreading of rumor based on the complex network theory. Finally, we take advantage of numerical simulations to verify the theory above and come up with necessary conclusions. [ABSTRACT FROM AUTHOR]

• A network epidemic model with nonlinear incidence rate and time delay is regarded. • Stability is proved in a strict mathematical way. • Four different control strategies are investigated and compared in this paper. • Numerical simulations provide a new insight into epidemic diffusion on complex networks. In this paper, we establish a susceptible-infected-susceptible (SIS) epidemic model with nonlinear incidence rate and time delay on complex networks. Firstly, according to the existence of a positive equilibrium point, we work out the threshold values R 0 and λ c of disease propagation. Secondly, we demonstrate the stabilities of the disease-free equilibrium point and the disease-spreading equilibrium point by constructing Lyapunov function and applying delay differential equations theorem. Thirdly, four different control strategies are investigated and compared, including uniform immunization control, acquaintance immunization control, active immunization control and optimal control. Finally, we perform representative numerical simulations to illustrate the theoretical results and further discover that the nonlinear incidence rate can more accurately reflect individual psychological activities when a certain disease outbreaks at a high level. [ABSTRACT FROM AUTHOR]

Considering the ability of network users to distinguish and refute the rumor, we establish a Susceptible–Believed–Denied (SBD) rumor spreading model with nonlinear incidence rate and time delay in complex networks. Specifically, two dynamical systems of rumor propagation are given based on the mean field theory in homogeneous and heterogeneous networks respectively. Then, we obtain the equilibrium points of the systems and calculate the basic reproduction number R 0 according to the next generation matrix in homogeneous networks and the existence of a positive equilibrium point in heterogeneous networks. The local and global asymptotic stabilities of the rumor-free equilibrium points are demonstrated by constructing Lyapunov functions under the given condition R 1 ≤ 1. Further, we perform representative numerical simulations to illustrate the theoretical results. Through simulation experiments, the dynamics around the rumor-spreading equilibrium points when R 0 > 1 are also discussed to complement some dynamical properties of our models. • This paper presents a novel SBD rumor spreading model combined with classifying thought. • Comparative analysis of homogeneous and heterogeneous networks is numerically given. • Stability is proved in a strict mathematical way. [ABSTRACT FROM AUTHOR]