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Abstract Urban income segregation is a widespread phenomenon that challenges societies across the globe. Classical studies on segregation have largely focused on the geographic distribution of residential neighborhoods rather than on patterns of social behaviors and interactions. In this study, we analyze segregation in economic and social interactions by observing credit card transactions and Twitter mentions among thousands of individuals in three culturally different metropolitan areas. We show that segregated interaction is amplified relative to the expected effects of geographic segregation in terms of both purchase activity and online communication. Furthermore, we find that segregation increases with difference in socio-economic status but is asymmetric for purchase activity, i.e., the amount of interaction from poorer to wealthier neighborhoods is larger than vice versa. Our results provide novel insights into the understanding of behavioral segregation in human interactions with significant socio-political and economic implications.

Abstract Much recent work has illuminated the growth, innovation, and prosperity of entire cities, but there is relatively less evidence concerning the growth and prosperity of individual neighborhoods. In this paper we show that diversity of amenities within a city neighborhood, computed from openly available points of interest on digital maps, accurately predicts human mobility (“flows”) between city neighborhoods and that these flows accurately predict neighborhood economic productivity. Additionally, the diversity of consumption behaviour or the diversity of flows together with geographic centrality and population density accurately predicts neighborhood economic growth, even after controlling for standard factors such as population, etc. We develop our models using geo-located purchase data from Istanbul, and then validate the relationships using openly available data from Beijing and several U.S. cities. Our results suggest that the diversity of goods and services within a city neighborhood is the largest single factor driving both human mobility and economic growth.

Abstract Customer retention is crucial in a variety of businesses as acquiring new customers is often more costly than keeping the current ones. As a consequence, churn prediction has attracted great attention from both the business and academic worlds. Traditional efforts in the financial domain mainly focus on domain specific variables such as product ownership or service usage aggregation, however, without considering dynamic behavioral patterns of customers’ financial transactions. In this paper, we attempt to fill in this gap by investigating the spatio-temporal patterns and entropy of choices underlying the customers’ financial decisions, and their relations to customer churning activities. Inspired by previous works in the emerging field of computational social science, we built a prediction model based on spatio-temporal and choice behavioral traits using individual transaction records. Our results show that proposed dynamic behavioral models could predict churn decisions significantly better than traditionally considered factors such as demographic-based features, and that this effect remains consistent across multiple data sets and various churn definitions. We further study the relative importance of the various behavioral features in churn prediction, and how the predictive power varies across different demographic groups. More generally, the proposed features can also be applied to churn prediction in other domains where spatio-temporal behavioral data are available.

Abstract The characteristics of food environments people are exposed to, such as the density of fast food (FF) outlets, can impact their diet and risk for diet-related chronic disease. Previous studies examining the relationship between food environments and nutritional health have produced mixed findings, potentially due to the predominant focus on static food environments around people’s homes. As smartphone ownership increases, large-scale data on human mobility (i.e., smartphone geolocations) represents a promising resource for studying dynamic food environments that people have access to and visit as they move throughout their day. This study investigates whether mobility data provides meaningful indicators of diet, measured as FF intake, and diet-related disease, evaluating its usefulness for food environment research. Using a mobility dataset consisting of 14.5 million visits to geolocated food outlets in Los Angeles County (LAC) across a representative sample of 243,644 anonymous and opted-in adult smartphone users in LAC, we construct measures of visits to FF outlets aggregated over users living in neighborhood. We find that the aggregated measures strongly and significantly correspond to self-reported FF intake, obesity, and diabetes in a diverse, representative sample of 8,036 LAC adults included in a population health survey carried out by the LAC Department of Public Health. Visits to FF outlets were a better predictor of individuals’ obesity and diabetes than their self-reported FF intake, controlling for other known risks. These findings suggest mobility data represents a valid tool to study people’s use of dynamic food environments and links to diet and health.

Abstract Societal unrest and similar events are important for societies, but it is often difficult to quantify their effects on individuals, hindering a timely and effective policy-making in emergencies and in particular localized social shocks such as protests. Traditionally, effects are assessed through economic indicators or surveys with relatively low temporal and spatial resolutions. In this work, we compute two behavioral indexes, based on the use of credit card transaction data, for measuring the economic effects of a series of protests on consumer actions and personal consumption. Using data from a metropolitan area in an OECD country, we show that protests affect consumers’ shopping frequency and spending, but in noticeably different ways. The effects show strong temporal and spatial patterns, vary between neighborhoods and customers of different socio-demographical characteristics as well as between merchants of different categories, and suggest interesting subtleties in purchase behavior such as displaced or delayed shopping activities. Our method can generally serve for the real-time monitoring of the effects of major social shocks or events on urban economy and consumer sentiment, providing high-resolution and cost-effective measurement tools to complement traditional economic indicators.