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Thermaltake Launches the CTE Form Factor Series Chassis Centralized Thermal Efficiency. The chassis in the series include:and, all of which are available in black and snow versions. The case features [...]

Taipei, Taiwan, June 8 -- Thermaltake Technology Co., Ltd. issued the following news release: - Build on Our Legacy Thermaltake, the leading PC DIY premium brand for Cooling, Gaming Gear, [...]

The market research issues related to brand identity and brand equity that need to be focused with respect to brand development in personal computer (PC) market are examined. The use of marketing communication and customer perceptions by PC manufacturers in creating global brands is discussed.

A study uses structural modeling and policy simulation to evaluate the distribution channels of companies involved in the sale of personal computers.

PC marketers have commoditized their business. Now they must create brands that mean something more to consumers than just a machine. For personal computer marketers and retailers, the dust has [...]

Surprisingly, the story of the original IBM PC (which we relate beginning on page 95) is not so different from the tale of any machine you might see on the […]

Vendors of desktop systems are shooting for customers like you. But are they offering what you really need? Evaluating PC vendors involves more than just comparing speeds and feeds. Behind […]

Campaign to focus on Performa value Apple is putting together an impressive holiday sales campaign, analysts and dealers agree. Industry observers say a combination of last week's price cuts, the […]

Some might actually think it's a good problem:having more demand for their products than they have products. Not being able to provide VARs with enough of its Proliant servers, however, […]

AST's chief exec Ian Diery discusses where AST is, how it got there and where it's going. Turning a company around can be hard work. With so much on his […]

You've never seen commercials for Packard Bell during Monday Night Football or Mad About You. But open up your Sunday paper, and you'll be bombarded with pictures of Packard Bell […]

While the leap into RISC-based systems was a dramatic way to start the Macintosh's second decade, 1994 also laid the groundwork for a dynamic '95. For CPUs, that will mean […]

Competitive industry heats up spending, diversifies the pitch. With the Christmas shopping season shaping up to be a barnburner for home PC sales, it's no surprise that the marketing landscape [...]

By changing its strategy to focus on VARs and OEMs instead of end-users, the computer group broke into the black. Now it's pushing PowerPC systems It took Motorola Inc. 10 […]

Improved operating systems have enabled many personal computer users to begin using their new machines quickly and easily. In addition, many manufacturers offer software and on-line services bundled with PCs. PC users consider a number of different features when choosing a computer; these include the power of the central processing unit, the amount of memory, and whether the machine offers a fax/modem. Pricing for PCs is also discussed., Improved operating systems allow less-than-knowledgeable consumers fast facility The personal computer of 1994 is a far different machine from its ancestor of just 10 years ago. But despite the fact [...]

Price/performance is one way to choose a PC. After all, within a given speed class, most PCs use Intel chips. And those PCs with different processors generally match the performance […]

Tired of watching its PC business slip-sliding away, a more focused IBM shoots back with a barrage of competitive new products and prices to match. Over the past few years, […]

Computers Invade CE Retail WE APPEAR to be in an era of quiet revolutions: The Berlin Wall coming down. The breakup of the Soviet Union. Personal computers (PCs) becoming a [...]

The decrease in microcomputer sales in the mid-1980s led to the development of new marketing strategies, and mail-order advertising has become an effective way to sell microcomputers. Borland International's 1989 direct mail campaign was designed to let users trade their Lotus 1-2-3 spreadsheets for Borland's Quattro spreadsheet. Borland's sales force was smaller than Lotus' sales force, but Borland was able to compete with Lotus by selling 300,000 copies of Quattro through direct mail. Computer Shopper, a microcomputer mail-order catalog, allowed overstocked microcomputer manufacturers to sell the oversupply of microcomputers they had as a result of the slowdown in the computer industry., MICROCOMPUTER MARKETING: ACT III A severe slowdown rocked the microcomputer industry in 1986. Inventories were up, sales were down, operating expenses in every phase of the business were rising and [...]

Computer technology drives its own marketers crazy. The industry is the business equivalent of China's once-perpetual Cultural Revolution. it is defined by its ability to develop great technological leaps forward, [...]

The introduction of ever cheaper, innovative personal computers is driving profits down and while increasing volume sales in Australia.

How Gateway became the model for success in the chaotic world of the PC market. THIS YEAR GATEWAY CUSTOMERS OVERTOOK Apple aficionados as America's most brand-loyal computer users, according to [...]

For many sales associates, systems priced under $1,000 more than earn their keep. While such systems often attract question-rich, cash-poor customers, low-end PCs also serve as a logical place from […]

New York-Even as they trot out their most expensive systems to date, PC makers are hedging their bets at the low end with legitimately powered $999-and-under units aimed at high-growth […]

For all its current impressive performance, Dell Computer Corporation needs to aim its direct sales and build-to-order recipe at the private consumer if it is to go on outstripping the […]

Byline: Jon Gold HP announced today that it is planning to make four new all-in-one desktop PC models available in August and September, upgrading its existing lineup and bringing touchscreen [...]

With its lingering recession, the European economy is a pretty dismal sight. So why are so many PC industry executives who do business there smiling so much? Answer: The recession […]

Although some have started integrating the Power Mac platform into their workplaces, many users said they are waiting for most major graphics applications to hit the streets in native format. […]

In the old days, Dell couldn't miss. All through the late '80s and early '90s, the direct personal computer pioneer leapfrogged over competitors, taking orders over the phone and through [...]

Apple Computer Inc. has made its name by selling a strikingly different vision of computing, and by convincing its customers that the differences are worth paying for. But since Microsoft […]