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An online platform focusing on intermediary transaction can provide its users with needed products and services. Also, it can be used to collect, exchange, and integrate product information which involves design, production, and marketing, as well as consumer feedback. Currently, it is rather difficult to integrate and share the knowledge coming from different stages of product development. In view of that, we have employed the service-oriented architecture (SOA) to construct a design-centric, Web-intermediary, and knowledge-sharing platform (DWKSP). The platform in question integrates all product samples belonging to different users. Moreover, it serves as the underlying infrastructure which communicates and transmits product information. Through Extensible Markup Language (XML) technology, different fields of knowledge are integrated into the programmed procedure of an Internet-mediated transaction (IMT). Such knowledge is closely connected with designing, manufacturing, and marketing a particular product. Consequently, the knowledge accumulated during an IMT will be structurally preserved; later, it will be transmitted between the users' heterogeneous systems. As the specification files of the product are shared by different users, the goal of integrating heterogeneous data is achieved. © 2012 Wiley Periodicals, Inc. Syst Eng 15 [ABSTRACT FROM AUTHOR]