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Numerous discussions have advocated the presence of a so called rabbit-hole (RH) phenomenon on social media, interested in advanced personalization to their users. This phenomenon is loosely understood as a collapse of mainstream recommendations, in favor of ultra personalized ones that lock users into narrow and specialized feeds. Yet quantitative studies are often ignoring personalization, are of limited scale, and rely on manual tagging to track this collapse. This precludes a precise understanding of the phenomenon based on reproducible observations, and thus the continuous audits of platforms. In this paper, we first tackle the scale issue by proposing a user-sided bot-centric approach that enables large scale data collection, through autoplay walks on recommendations. We then propose a simple theory that explains the appearance of these RHs. While this theory is a simplifying viewpoint on a complex and planet-wide phenomenon, it carries multiple advantages: it can be analytically modeled, and provides a general yet rigorous definition of RHs. We define them as an interplay between i) user interaction with personalization and ii) the attraction strength of certain video categories, which cause users to quickly step apart of mainstream recommendations made to fresh user profiles. We illustrate these concepts by highlighting some RHs found after collecting more than 16 million personalized recommendations on YouTube. A final validation step compares our automatically-identified RHs against manually-identified RHs from a previous research work. Together, those results pave the way for large scale and automated audits of the RH effect in recommendation systems., Comment: To appear in Social Network Analysis and Mining (Springer)

Recent legislation required AI platforms to provide APIs for regulators to assess their compliance with the law. Research has nevertheless shown that platforms can manipulate their API answers through fairwashing. Facing this threat for reliable auditing, this paper studies the benefits of the joint use of platform scraping and of APIs. In this setup, we elaborate on the use of scraping to detect manipulated answers: since fairwashing only manipulates API answers, exploiting scraps may reveal a manipulation. To abstract the wide range of specific API-scrap situations, we introduce a notion of proxy that captures the consistency an auditor might expect between both data sources. If the regulator has a good proxy of the consistency, then she can easily detect manipulation and even bypass the API to conduct her audit. On the other hand, without a good proxy, relying on the API is necessary, and the auditor cannot defend against fairwashing. We then simulate practical scenarios in which the auditor may mostly rely on the API to conveniently conduct the audit task, while maintaining her chances to detect a potential manipulation. To highlight the tension between the audit task and the API fairwashing detection task, we identify Pareto-optimal strategies in a practical audit scenario. We believe this research sets the stage for reliable audits in practical and manipulation-prone setups., Comment: 18 pages, 7 figures

Algorithmic decision making is now widespread, ranging from health care allocation to more common actions such as recommendation or information ranking. The aim to audit these algorithms has grown alongside. In this paper, we focus on external audits that are conducted by interacting with the user side of the target algorithm, hence considered as a black box. Yet, the legal framework in which these audits take place is mostly ambiguous to researchers developing them: on the one hand, the legal value of the audit outcome is uncertain; on the other hand the auditors' rights and obligations are unclear. The contribution of this paper is to articulate two canonical audit forms to law, to shed light on these aspects: 1) the first audit form (we coin the Bobby audit form) checks a predicate against the algorithm, while the second (Sherlock) is more loose and opens up to multiple investigations. We find that: Bobby audits are more amenable to prosecution, yet are delicate as operating on real user data. This can lead to reject by a court (notion of admissibility). Sherlock audits craft data for their operation, most notably to build surrogates of the audited algorithm. It is mostly used for acts for whistleblowing, as even if accepted as a proof, the evidential value will be low in practice. 2) these two forms require the prior respect of a proper right to audit, granted by law or by the platform being audited; otherwise the auditor will be also prone to prosecutions regardless of the audit outcome. This article thus highlights the relation of current audits with law, in order to structure the growing field of algorithm auditing.

Shadow banning consists for an online social network in limiting the visibility of some of its users, without them being aware of it. Twitter declares that it does not use such a practice, sometimes arguing about the occurrence of "bugs" to justify restrictions on some users. This paper is the first to address the plausibility or not of shadow banning on a major online platform, by adopting both a statistical and a graph topological approach. We first conduct an extensive data collection and analysis campaign, gathering occurrences of visibility limitations on user profiles (we crawl more than 2.5 million of them). In such a black-box observation setup, we highlight the salient user profile features that may explain a banning practice (using machine learning predictors). We then pose two hypotheses for the phenomenon: i) limitations are bugs, as claimed by Twitter, and ii) shadow banning propagates as an epidemic on user-interactions ego-graphs. We show that hypothesis i) is statistically unlikely with regards to the data we collected. We then show some interesting correlation with hypothesis ii), suggesting that the interaction topology is a good indicator of the presence of groups of shadow banned users on the service., Comment: Appearing in INFOCOM 2021

Recommendation plays a key role in e-commerce and in the entertainment industry. We propose to consider successive recommendations to users under the form of graphs of recommendations. We give models for this representation. Motivated by the growing interest for algorithmic transparency, we then propose a first application for those graphs, that is the potential detection of introduced recommendation bias by the service provider. This application relies on the analysis of the topology of the extracted graph for a given user; we propose a notion of recommendation coherence with regards to the topological proximity of recommended items (under the measure of items' k-closest neighbors, reminding the "small-world" model by Watts & Stroggatz). We finally illustrate this approach on a model and on Youtube crawls, targeting the prediction of "Recommended for you" links (i.e., biased or not by Youtube).