1. 'Think global, act local': How #MeToo hybridized across borders and platforms for contextual relevance.
- Author
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Suk, Jiyoun, Sun, Yibing, Sun, Luhang, Li, Mengyu, Farías, Catalina, Kwon, Hyerin, Ghosh, Shreenita, Borah, Porismita, Mini, Darshana Sreedhar, Correa, Teresa, Garlough, Christine, and Shah, Dhavan V.
- Abstract
Beyond a consciousness-raising hashtag, #MeToo has become a transnational movement, crossing the borders of many societies. However, outsized attention has been paid to the manifestations of #MeToo in the US and on Twitter when the reach of this movement was not restricted to a single country, language, or platform. Drawing from the concept of hybridization, we seek to understand how the uses of #MeToo are contextualized across cultures, languages, and social media platforms. By establishing a macroscopic computational approach, we examine the global diffusion of #MeToo as a hybrid communicative process across different language groups (English, Spanish, and Korean) and social media platforms (Twitter, Facebook, and Instagram). Through time-series analysis and comparative descriptions of language groups and platforms, we demonstrate how discourse flows, language characteristics, and actors differ across cultural and platform contexts and how public discourse of #MeToo was reappropriated and re-signified in different parts of the world to localize connective action. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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