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This article examines a case of social conflict in an overlooked corner of England (Lincolnshire) in the late 1980s when self-described 'local' people opposed private housing developments and the migration of 'southerners', 'townies' and 'commuters' into their towns and villages. Protestors lamented change and disliked newcomers. This was a reaction to the arrival of affluent, 'post-industrial' workers on the back of a booming service sector. They personified a series of complex, interconnected socioeconomic and cultural changes which disrupted patterns of life rooted in disappearing productive industries and destabilised communities amidst factory closures, agricultural mechanisation, job losses and now suburbanisation. This affected meanings ascribed to places and introduced hierarchies and conflicts structured around Britain's transition towards a service economy. Opposition was expressed through nostalgia, conservationism, inverse snobbery, anti-metropolitanism, attachment to 'local' identities, and concerns about declining independence, community and power. This paper argues that these protests demonstrate the emergence of new ideas about social relations, difference and distinction in post-industrial England. The findings also highlight feelings which would slowly seep into a new, reactionary politics foreshadowing the way that many towns and rural areas (including Lincolnshire) embraced a new political right in the first decades of the next millennium. [ABSTRACT FROM AUTHOR]