1. MARKET SEGMENTATION AND DIMENSIONS OF STORE EQUITY: A STUDY IN RETAIL CONSTRUCTION.
- Author
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Fornabaio Florêncio, Juliana Cristina, Eugênio Spers, Eduardo, Ribeiro da Silva, Hermes Moretti, and Kassouf Pizzinatto, Nadia
- Subjects
MARKET segmentation ,EXPLORATORY factor analysis ,CUSTOMER equity ,CUSTOMER satisfaction ,CONSTRUCTION - Abstract
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- Published
- 2020
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