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This paper deals with the normative dilemma raised by the constructivist turn in representation theory by focusing on a neglected aspect of such dilemma: under which conditions representation − taken in its existential and symbolic senses − can enhance democracy. By developing sustained readings of Laclau and Voegelin, it shows how stylistic/formal features such as a figurative and evocative language and a capacity to persuade both rationally and extra-rationally can be key elements for making representation democratic. [ABSTRACT FROM AUTHOR]