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Based on 908 consumer questionnaire data from 15 urban areas in Shanghai, we use the binary logit model to empirically analyze the impact of traceability label trust on consumers' traceable pork purchase behavior and the moderating effect of food safety identification. After constructing the theoretical analysis framework, this paper verifies it from the two aspects of statistical analysis and econometric analysis and tests the robustness of the final results. The results show that: first, traceability label trust has a significant positive impact on consumers' traceability pork behavior. Second, food safety identification can significantly strengthen and promote this process. Third, consumers' purchasing behavior is significantly positively affected by traceable pork consumption scenarios and price labels, but the permanent elderly in the composition of family members significantly negative impact on it. Therefore, we put forward relevant policy suggestions, such as strengthening the knowledge popularization and publicity based on the advantageous commodity attributes of traceable pork, carrying out food safety knowledge popularization education, and enhancing consumers' risk perception and food safety identification ability. [ABSTRACT FROM AUTHOR]

China's flower industry is developing rapidly, and the size of the retail market is increasing year by year. Studying the factors influencing residents' flower purchasing behavior and understanding their flower needs can help promote the sustainable development of the flower industry. Based on customer satisfaction theory, this paper uses 838 consumer research questionnaires from 15 districts in Shanghai to analyze the influence of customer satisfaction on residents' flower purchasing behavior by conducting a binary logit model and to investigate the moderating effect of flower purchasing purpose on the influence of satisfaction. The results show that price satisfaction and satisfaction with promotional methods have a significant negative effect on flower purchasing behavior, service satisfaction has a significant positive effect on purchasing behavior, and different customer purchase purposes lead to different intensities of the effect of satisfaction on purchasing behavior. According to the conclusion of the study, three countermeasures are proposed: to popularize the knowledge of flower culture, guide the concept of flower consumption, and promote the transformation of flower consumption to daily consumption; to conduct regular research on consumers by flower merchants to clarify consumers' needs and improve their satisfaction; to clarify consumers' purchase intention, increase the investment in the research and development and cultivation of flower products, and improve the supply level of flowers. [ABSTRACT FROM AUTHOR]

Understanding consumers' purchase behaviors is fundamental to the success of the dairy industry. With its economic importance, the Chinese market is critical to dairy producers in most countries around the world. However, understanding consumers in this market is particularly challenging, as these consumers often have a different relationship with dairy products than consumers elsewhere in the world, given the country's historical dairy-related scandals. This special relationship can be characterized by what consumer behavior researchers call "high involvement," indicating that Chinese dairy consumers often attempt to reduce the level of risk associated with buying dairy products. Surprisingly, although this relationship affects several important aspects of purchase behavior, examination of the concept of involvement in the dairy sector has not been widely considered. Of note, there is no understanding of how Chinese consumers vary in their involvement levels and their implications on their dairy purchase behaviors. Nor have there been involvement-based insights provided on how dairy companies can position their marketing strategy to suit the needs of these consumers better. Thus, this study proposes a new approach to understanding Chinese consumer dairy decisions by introducing "consumer involvement" as a segmentation tool through which individuals' behaviors can be predicated according to their involvement profile. Based on an online survey administered in Shanghai using 1,073 dairy consumers, principal component analysis confirmed involvement with dairy is a multidimensional construct with the following 4 factors: pleasure value, symbolic value, risk importance, and risk probability. A 2-step cluster analysis identified 4 consumer clusters based on their involvement profile: face-concerned dairy lover, carefree dairy consumer, cautious dairy lover, and confused dairy consumer. According to a one-way ANOVA test and cross-tabulation with χ2 test, these consumer segments behave differently in relation to the extensiveness of decision making, cue utilization, trust of information sources, and consumption behavior. The outcomes in this paper further explain why efforts to restore consumer trust for dairy products do not work among some consumers, as individuals may exhibit diverse attitudes toward such information due to their heterogeneous involvement levels. The study also provides suggestions for market practitioners and organizations to develop effective target market strategies and policies according to different consumer clusters. [ABSTRACT FROM AUTHOR]

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Chinese marketing is evolving, and this is having a dramatic influence on the incomes and spending patterns of consumers. Set against these longer-run trends, the contribution of this paper is to examine the year-on-year persistence of brand purchasing and behavioural brand loyalty in packaged goods markets in China. Revealed preference data for two product categories (toothpaste and soy sauce) in two contrasting cities (Shanghai and Xi'an) are analysed, with particular attention being paid to whether brand purchasing and behavioural brand loyalty are invariant over a five-year period. Conceptually, the NBD-Dirichlet model of brand choice and purchase incidence is employed. Analysis shows that patterns found in the Chinese data are quite similar to those reported previously for Western markets, with invariant results over time - notwithstanding supply-side and demand-side changes over the study period. In particular, the double jeopardy effect and multi-brand loyalty are consistently observed in the toothpaste and soy-sauce markets in both cities over the full five-year period. Results distinct to the Chinese market are also identified: exclusive brand loyalty appears to be declining in favour of multi-brand loyalty, and there are between-city differences in the magnitude of this decline. [ABSTRACT FROM AUTHOR]

Chinese consumers have been the most dynamic driving forces during China's two decades of reforms. The purpose of this research is to get insight into the Shanghai consumers' consumption, perceptions, and uses with regard to food products. It provides detailed information about consumers' consumption habits, market outlet choices and consumption trends. Furthermore, this paper identifies the most important variables which influence the frequency of consumers' consumption of selected food products. [ABSTRACT FROM PUBLISHER]

Purpose – This paper aims to demonstrate the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong. Design/methodology/approach – The shortened version of the Rokeach Value Survey for consumer research by Munson and McQuarrie was used. The data collection was done by distributing copies of questionnaires to researchers' contacts who worked at financial intuitions, e.g. banks, brokers and insurance agencies in Shanghai and Hong Kong. Findings – The current study demonstrates the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong. Research limitations/implications – The study selects two developed cities of China only and the samples from the two cities are relatively small. Practical implications – The results imply that value-based information should be used together with demographic information for segmenting the market. The study suggests the number of segments for Shanghai and Hong Kong. Originality/value – This study explains the significance of studying values in the context of market segmentation, particularly among Chinese populations. [ABSTRACT FROM AUTHOR]

Supermarkets have established a visible presence in Shanghai with some 1,000 stores and an estimated 5 per cent of market share. Local chains dominate the sector but well-known international retailers are very active. Studies indicate that a large proportion of consumers regularly shop in supermarkets but they use them 'selectively', mostly for packaged and processed foods, and continue to purchase fresh food in traditional outlets. The author uses a variety of data types and a number of research methods to analyse supermarkets' penetration into Shanghai. A background discussion of the food retail system in Shanghai highlights the traditional formats, the local and foreign supermarket chains, and the independent supermarkets. The data from a consumer shopping behaviour study is then used to assess supermarkets' penetration. Supermarkets' fast penetration into Shanghai is surprising given the findings of earlier studies, which identified the existence of serious limitations on the format's penetration into less developed countries (LDCs). Consequently, the focus in the second part of the paper is on explaining the reasons for the success of supermarkets. The impact of the factors identified in the earlier studies as constraining supermarkets' advance were evaluated and it was found that in Shanghai three of these factors (consumers, traditional retailers and government) did not cause serious problems for supermarkets. Only the supply-side conditions negatively affected their operations. The Shanghai example highlights the need to update our thinking regarding the LDCs' food retail modernization process in a number of directions. First local supermarket chains, not foreign ones, drive the process. Second, supply-side factors, not the demand-side ones that were emphasized in earlier studies, pose the major difficulties. Third, this analysis affirms the importance of the 'selective' adoption phenomenon where LDC consumers who regularly shop in supermarkets continue to purchase fresh food in traditional outlets. The implications of this analysis for food retail modernization theory and for practice are discussed and the prospects for further development of the supermarket sector in Shanghai are assessed. [ABSTRACT FROM AUTHOR]

The consumer use phase of textiles and fashion contributes one-third to the carbon and water footprint, which is the highest for the life cycle assessment technique. However, it is only estimated by questionnaire or estimated data. We carried out a 180-day direct data tracking for three volunteer families with different demographic characteristics. The results show that consumer behaviors significantly influence the carbon and water scarcity footprint. Moreover, the uncertainty between the test data and the energy label estimated data is revealed. For family 1, the energy label-based electricity consumption carbon footprint is 0.57 kgCO2e, while the empirical data result is 2.79 kgCO2e. We proposed an improved carbon footprint evaluation method with the correction parameters, which can be estimated using the sampling data from the customers. The results show that applying actual data collection and building a database is necessary to reduce the astonishing errors, making error analysis possible and meaningful. [ABSTRACT FROM AUTHOR]

The development of renewable‐dominated power systems (RDPS) in the context of pursuing deep decarbonisation targets necessitates suitable exploitation of the peak shaving capacity (PSC) of central air conditioning loads (CACL) in multiple time scales. Based on the evaluation framework of CACL participating in the RDPS PSC and the CAC apparent temperature model and its operation mode, the CACL PSC evaluation model related to the resource allocation in multiple time scales is proposed. For the time scale of online dispatching, the capacity evaluation model for rapid CACL response to power system emergency peak shaving command and its continuous response potential is constructed. The method of optimising CACL PSC based on the load aggregator model is developed. For the intraday pre‐scheduling time scale, the evaluation model of CACL's remaining capacity after undertaking the peak shaving task and the ability to respond continuously to the peak shaving command is constructed. For the day‐ahead dispatching time scale, the PSC of CACL under different weather conditions, temperatures, holidays, and other typical scenarios is evaluated. Finally, case studies carried out on 14 central air‐conditioned buildings in Shanghai city comprehensively validate the effectiveness of the proposed CACL PSC evaluation model. [ABSTRACT FROM AUTHOR]

In a shopping mall, it's a common phenomenon that brands enter and exit. Studying the brand's entry and connection in the mall's ecological chain is an important factor in judging whether the brand can develop sustainably in the mall. Based on the analysis of 724,685 consumers' consumption data from one International Shopping Center in Shanghai, China, this paper conducts the social network analysis, builds a brand network map, and examines brand connection through visual analysis and cohesion subgroup analysis. Empirical results indicate that brand awareness, product category, brand positioning, and consumer characteristics are the major factors that influence brand connection. The sensitivity analysis is further conducted based on the singular value decomposition (SVD). Furthermore, these four factors have a positive impact on the sustainable development of the brand after entering and a mathematical model is established to determine whether a brand should be settled in a certain shopping mall. This research is the first to study the factors affecting the sustainable development of brands in the shopping mall ecological chain. Using big data technology to provide brand selection guidance for shopping malls from a micro perspective. [ABSTRACT FROM AUTHOR]

Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated mediation model involving risk propensity, cognitive legitimacy, purchase intention and perceived benefit. To examine our hypotheses, we conducted a survey of 315 consumers from Shanghai, China. The results reveal that risk propensity is positively related to consumers' purchase intentions, in which cognitive legitimacy plays a mediating role. Furthermore, the interaction suggests that perceived benefit moderates the relationship between risk propensity and cognitive legitimacy. [ABSTRACT FROM AUTHOR]

In this paper we conducted a hypothetical choice experiment in Shanghai, China, to examine whether the China Energy Efficiency Label influences consumers'' choices of air conditioners and refrigerators. A latent class approach was applied to observe both heterogeneities among the respondents and product brands. Our results suggested that consumers in Shanghai were well aware of the China Energy Efficiency Label and tended to pay more attention to products with such labels. In addition, air conditioners and refrigerators affixed with a hypothetical label that indicates saving in electricity bills compared with a standard model received significant preferences, which suggested that the more information manufacturers provide, the more their products would be preferred by consumers. Finally, weighted by class probability, the willingness to pay values for more energy efficient refrigerators were higher than those for more energy efficient air conditioners, implying that Shanghai consumers have greater incentive to pay more for appliances they use more frequently. [Copyright &y& Elsevier]

This study analyzes the influence of budget hotel characteristics on room rates in Shanghai, China, using a hedonic price model. The data of hotels' characteristics and room rates were obtained from Qunar. The structure, location, and reputation characteristics of hotels are found to significantly influence room rates. There are significant differences in characteristics between budget hotels and high-end hotels, and the influences of these characteristics on room rates vary. The results of this study will not only be helpful for consumers' decision-making, but also contribute toward a better understanding of rational rating for the hotel managers, improving consumer satisfaction. [ABSTRACT FROM AUTHOR]

The 1980s and 1990s have seen the development of an interesting, diverse and relevant body of literature on the advertising client-advertising agency relationship. Recently an area of focus has been the application of organizational buying behavior principles to companies who are purchasing advertising services from advertising agencies. However, little is known about such issues in China. This article reviews the literature relating to the application of organizational buying behavior principles in the advertising industry, and provides a background to China's advertising industry. Then, based on insights from both the literature and in-depth interviews in Shanghai, this article lists a set of propositions relating to organizational buying behavior in the context of the agency-client relationship in China. Future researchers can use these propositions to develop testable hypotheses relating to the agency-client relationship in China. [ABSTRACT FROM AUTHOR]

Discusses a study that examined the purchasing behavior of buyers of processed food and beverage products in Shanghai, China. Conceptual framework; Methodology; Conclusion; Implications for research on retail management.