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Start Over Descriptor "Autocongruência" Topic consumer behavior
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2. El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico.

Author

Santos-Corrada, María de los M., Flecha, José A., and Mena-Candelaria, Sandra

Subjects
GROUP identity, SELF-congruence, CONSUMER behavior, SOCIAL impact, QUANTITATIVE research
Abstract

Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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