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In this paper I studied the theoretical aspects related to the behavior of shop choices and the purchasing behavior of consumers. We have divided the paper into three chapters, as follows: In the first part we studied the relationship between consumer and marketing strategy, focusing on the concept of behavior, on the role of the study and the behavioral models. In the second part I studied behavioral theories focusing on behavioral analysis and influence on the decision making process of the shop, and in the third part I studied the behavior of choosing the shop focusing on buying motivation and purchasing behavior . [ABSTRACT FROM AUTHOR]

This article titled "RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND MARKETING STRATEGIES" has been divided into three parts. In the first part we studied the concept of marketing with a special focus on consumers, consumers who can be: individual and organizational. In the second part we studied the role of the behavioral study emphasizing the marketing strategy and its success, and in the third part we studied the behavioral patterns. [ABSTRACT FROM AUTHOR]