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Purpose This study aims to analyze and explain the characteristics and findings in previous studies of switching behavior and identifies the developments within this topic in order to improve its current understanding.Design/methodology/approach The authors construct a literature database of studies published in prominent business and management journals from 1996 to 2013 and conduct an analysis using the variables in the data fields. Furthermore, we execute meta-analysis to combine the research goals of tracing the history of customer switching behavior studies.Findings Satisfaction switching costs and attractiveness of alternatives are the most commonly used predictor variables to explain switching intentions. Switching costs subjective norms and interpersonal relationships moderate the relationship between switching intentions and its antecedents. Customer switching behavior in mobile telecommunication services has received a lot of attention.Practical implications This study assists researchers by examining the type and topic of these studies and the research tools and findings reported in theory. The authors ultimately identify the developmental trend in the literature on switching behavior and propose a direction for future studies.Originality/value This study clarifies the characteristics and findings of previous studies on switching intention from a literature review and improves the current understanding. [ABSTRACT FROM AUTHOR]

This paper analyzes the reasons for the slow implementation of the digitalization policy at the beginning and explains the negative implications of the market situation in 2012 when consumer sovereignty was not promoted, the user-pay concept was not implemented, and the channel market was not fully developed. Then, this paper reports on the rapid growth of the proportion of digital cable TV in Taiwan since 2012 based on the effectiveness of the digitalization policy, changes in the external environmental, and the slack industry (market) structure. Third and finally, we conduct an empirical analysis to verify the accuracy of the relevant inferences as well as the effectiveness of policies promoted by the central authority, the National Communications Commission (NCC). [ABSTRACT FROM AUTHOR]

This study adopts fee thresholds to measure users' fee sensitivity and employs a two-step logit model to predict a phone user's probability of choosing a certain service provider. The results indicate that the choice probability can be overestimated if the reference fee effect is not taken into consideration. Furthermore, the lower calling fee image and perceptions shaped by the telecommunications service provider can increase the probability of it being chosen. Users' benefit (saving money) perceptions also reveal a significant difference. In this regard, price promotion effects may not necessarily be successful for every service provider at the time. Service providers with a larger base of benefit perception users have a relative advantage in price-cutting activities. The characteristics of users in the low-loss perception (insensitive to an expensive fee) group are younger, female, and college-educated. Service providers could focus on this segmented market and implement a non-price strategy in order to attract more users. This study may be useful to mobile phone service providers in terms of price-setting policy and image management. [ABSTRACT FROM PUBLISHER]