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This study develops an integrated model that investigates the impact of app technology on event experiences and subsequent consumer behaviors—place attachment, affective commitment, and behavioral intentions. In the context of sports tourism events, data were collected from 219 international participants during the 12th Transpyr race in 2022. Results suggest that perceived usefulness, information value, and perceived enjoyment are drivers of users' app satisfaction, though perceived ease of use did not directly impact app satisfaction. App satisfaction positively impacted event experiences, fostering place attachment, behavioral intention (intention to participate, word‐of‐mouth, electronic word‐of‐mouth), and affective commitment. Affective commitment also influenced behavioral intentions positively, unlike place attachment. This study extends the tourism and consumer behaviors literature. It also presents a new perspective on the TAM model by measuring the users' online experience and its impact on the event experience. Additionally, it provides event organizers with guidelines for building successful experiences. [ABSTRACT FROM AUTHOR]

The cryptocurrencies (cryptos) market has undergone rapid development in the last years. Although this market is highly volatile and has frequently crashed, consumers show continued interest as well as widespread possession of such assets. Therefore, this research explores the mechanisms underlying consumers' engagement in crypto trading. The results of five studies including eight experiments reveal that externally evoked fear‐of‐missing‐out (FOMO) appeals influence consumers' investment decisions and that this effect is mediated by affective processes and moderated by impulsivity. The results further demonstrate that FOMO appeals lead consumers to repeated investment decisions, even if prior losses have been incurred. Finally, the findings suggest that the effects of FOMO can be mitigated via communication strategies (i.e., fear messages). The results provide notable implications for academics and policymakers concerned with consumers' crypto engagement. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to investigate how employees’ emotional competences affect customers’ responses in the context of emotional-driven and personalized services. Specifically, it proposes a model to analyze the influence of employees’ emotional competence on rapport, trust and loyalty toward the service employee and the company.Design/methodology/approach The empirical context to validate the proposed theory is the fitness realm. The sample comprises 296 clients from fitness personal training services. Data collection was carried out by means of personal surveys in three relevant fitness clubs in the city of Barcelona (Spain). The study uses partial least squares to test and validate the proposed theoretical model.Findings Employee emotional competence (EEC) directly affects personal loyalty, trust toward the service employee and rapport. However, higher levels of emotional skills are not significantly associated with loyalty toward the company. The results also suggest that trust significantly enhances loyalty. Interestingly, high levels of rapport between the service worker and the employee could even damage the level of loyalty toward the company.Originality/value Prior research documents that emotional intelligence enhances diverse positive customer outcomes, especially in emotionally charged interactions. Nonetheless, few studies have focused on analyzing how customers’ perceptions about services employees’ emotional skills are determining their attitudes and behavioral intentions. This study provides evidence on employee’s influences on consumer behaviors and outcomes, with a specific focus on EEC. It also sheds light on the unintuitive impact of customer employee rapport on loyalty toward the company. [ABSTRACT FROM AUTHOR]

Research question:Although drivers of customers' behavioural intentions are seen as a necessary source of information to management, there is a scarcity of research in the sports literature. The current study examines an integrated model of behavioural intentions towards dive centres through the simultaneous relationships among service quality, value, perceived crowding, novelty, emotions, satisfaction and behavioural intentions, and the moderator effect of involvement. Research methods:The framework proposed has been developed through a critical review of existing literature. A survey was conducted among self-contained underwater breathing apparatus (SCUBA) divers (n= 454) who had just finished diving around the Medes Islands. Results and findings:The results, gathered from structural equation models, indicate that service quality influences behavioural intentions and that novelty influences emotions and satisfaction. These results also provide evidence of the strong influence of emotions on behavioural intentions, with direct and indirect effects. Additionally, the level of involvement was tested by means of a multi-group analysis. The results showed that the level of involvement moderates some of the relationships. Implications:These findings suggest managerial implications, such as the need to provide high levels of services before, during and after the dives; the need to maintain low carrying capacity to avoid the perception of crowding; and to increase the emotional offer of diving services. [ABSTRACT FROM PUBLISHER]