Search

Impulse buying and variety seeking are both low-effort feelings-based behaviours with similar psychological origins. However, there is little research exploring the common sociopsychological processes regulating these behaviours. This gap is addressed with a conceptual framework incorporating the discrepancy between actual and optimum stimulation levels as the driver of both the behaviours, and self-monitoring as the moderator of interpersonal influences on these. Findings from a field-survey-based study with retail shoppers show that both the behaviours are responses to exploratory urges triggered by lower stimulation levels. Moreover, high self-monitors exhibit greater impulsiveness in private and seek greater variety in public compared to low self-monitors. The paper concludes with a discussion on its conceptual and managerial contribution along with some of its limitations and directions for future research. [ABSTRACT FROM AUTHOR]

Today through cellular phone has change life style and working method of peoples in India as well as whole world, now we able to contact anybody anywhere at any time. The mobile handset industry in India has been an attractive investment destination for the global manufacturers. Several Researches has been done to assess the validity of Exploratory Tendencies in Consumer Behaviour Scale (ETCBS) but none has been done specifically in Indian context and that too on Mobiles. The study examines the validity of ETCBS and relative importance of its various factors for Mobiles in Indian context. Data were collected from 892 respondents from New Delhi between the age group of 21-60 years, who were highly involved in making purchase decisions for mobiles. After conducting CFA it was found that model fitted successfully in Indian scenario for mobiles and brand switching came out as the most important factor of exploratory tendencies followed by exploration through shopping and interpersonal communication. Marketers should focus on creating brand loyalty amongst the customers [ABSTRACT FROM AUTHOR]

Many attempts have been made to study consumer variety seeking behavior (VSB) in various contexts in the past. This research aims to study the influence of determinants on VSB in fast moving consumer goods (FMCG) in the Indian context. Questionnaires were administrated through direct contact method, to collect data from variety seeking consumers. Multiple linear regression (MLR), ANOVA, independent t test, and general linear model (GLM) techniques were used to analyze both demographic and behavior variables. The influences of moderators were also analyzed. The managerial implication and direction for future research had been discussed. [ABSTRACT FROM PUBLISHER]