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Abstract: Product-oriented policies gain more and more attention in environmental policies. In this framework, we studied cases (here presented only housing and computers and paper) in a life cycle perspective in order to determine their environmental impacts (in terms of GHG emissions, resource use and waste production) over the period 1990–2010. We also evaluated their potential for improvement up to 2010 by applying product-oriented strategies. We identified clear technical (theoretical) potential for improvement, especially for housing, packaging and computers and paper in offices. We then carried out a Delphi-based survey among stakeholders in order to investigate potential measures. [Copyright &y& Elsevier]