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The strengthening link between universities and industry continues to strongly impact business processes and improve regional policies. Good results require the participation of all parties. For this purpose, establishing collaboration is analyzed as a decision-making process for the parties. Factors and behavioral barriers influencing cooperation between higher education institutions and business organizations are being studied. Based on the analysis are proposed supporting mechanisms to motivate, support, develop, and promote this cooperation to maintain sustainability and adaptability so that all stakeholders can benefit. In addition to teaching and research, universities are also engaged in technology transfer and community engagement. Implementing an information disclosure system through appropriate effortless access will improve the process of building the necessary trust in partnership relations with industry, create the necessary motivation base for students, and the adaptability of the established relationship will maintain the university's awareness of industry needs. [ABSTRACT FROM AUTHOR]