1. Are Visa and MasterCard on the right track?
- Author
-
Arend, Mark
- Subjects
Visa U.S.A. Inc. -- Services ,MasterCard International Inc. -- Services -- Marketing ,Debit cards -- Marketing -- Services ,Credit and debit card industry -- Services ,Bank credit cards -- Services ,Financial services industry -- Services ,Home banking services -- Marketing -- Services ,Company marketing practices ,Financial services industry ,Banking, finance and accounting industries ,Business - Abstract
According to Visa U.S.A., debit cards are now 'check cards.' According to MasterCard International, home banking is now 'remote banking.' Such changes are more than mere semantics. They are part [...]
- Published
- 1993