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Društvena važnost osvajanja srebra nogometne reprezentacije Hrvatske na Svjetskom prvenstvu u Rusiji 2018. godine razvidna je iz obima i karaktera dočeka koji su akterima toga uspjeha priređeni u Zagrebu i iz količine i načina medijskoga reflektiranja toga uspjeha te toga i drugih dočeka u Hrvatskoj. Polazeći od toga, ovaj prilog usredotočen je na diskurzivno oblikovanje hrvatskih nogometnih reprezentativaca kao nacionalnih heroja, a izbornika reprezentacije i kao celebrityja. Kod nogometaša je pritom indikativno premještanje fokusa s njihovih sportskih zasluga na patriotski kapital. Kod izbornika Zlatka Dalića je, pak, dodatno interesantno prerastanje ustaljenih okvira trenerskoga poziva u vidu njegova izraženoga javnog angažmana te ostvarivanja novih poslovnih aranžmana. Analizom medijskoga i javnoga diskursa u drugoj polovici 2018. i u 2019. godini pridonijet će se ujedno razumijevanju medijatizacije i celebritizacije ovdašnje kulture sporta. Pri interpretaciji medijski poduprtoga pretvaranja rada i učinaka u nogometu kao profesionalnoj djelatnosti u slavu / poznatost širih razmjera imat će se u vidu društveno-političke okolnosti u suvremenoj Hrvatskoj., When the Croatian national team won the silver medal at the 2018 FIFA World Cup in Russia, this was not only a great sporting achievement, but also one of huge political significance to the entire nation. The significance of this event to the Croatian people was clearly made apparent through the parade organized in Zagreb upon the national team’s return from Russia, as well as the media coverage of the team’s success. This paper deals with the discursive construction of Croatian players in various media, where they are portrayed as national heroes. It also deals with the more specific discursive construction of the national team’s coach, Zlatko Dalić, who has celebrity status within the public sphere. Players’ patriotic capital appears to have been far more interesting to the media than their deeds on the pitch. Zlatko Dalić, on the other hand, has outgrown his role as football coach due to his broad public engagement and new work arrangements. Using an analysis of media and public discourse between mid-2018 and the end of 2019, this paper will also attempt to clarify the mediatization and celebritization processes in Croatia’s sports culture. The interpretation of how professional work in football can transform into work in terms of celebrity culture with the aid of cultural intermediaries will emphasize the impact of the social and political context in Croatia.

U članku se uspoređuju slovenski skijaški fenomen u jugoslavenskom kasnom socijalizmu i hrvatski skijaški fenomen u postsocijalističkom kontekstu samostalne države. Skijaško je i u primjeru Bojana Križaja i Mateje Svet, baš kao i u primjeru Kostelića, itekako isprepleteno s nacionalnim, no uslijed nejednakih društvenih konteksta i državno-političkih sistema, među tim primjerima mogu se primijetiti ne samo sličnosti nego i razlike. Slovenski kulturni antropolozi i povjesničari u interpretaciji statusa skijanja u slovenskom društvu pretežito pribjegavaju modernističkim tumačenjima nacije, a ovaj se prilog priklanja nekim već pomalo zanemarenim primordijalističkim argumentima o snazi nacije te se, na tragu metafore koju su u svojoj debati o podrijetlu nacije upotrijebili Ernest Gellner i Anthony Smith, u njemu raspravlja o tome imaju li slovensko i hrvatsko skijanje “pupčanu vrpcu”., The article offers a comparison between the Slovenian ski phenomenon in the late Yugoslav socialism and the Croatian ski phenomenon in the post-socialist context of the independent state. During the 1980s, the Slovenian skiers led by Bojan Križaj and Mateja Svet speeded up the Slovenian state-building momentum of those days, by achieving, although still under the Yugoslav flag, the amazing results by world standards, while during the 2000s thanks to the Kostelić family, and especially to Janica and Ivica, the Croatian national anthem was repeatedly intoned at the biggest sporting events on the occasion of awarding golden medals. In both cases skiing is evidently intertwined with national, yet due to unequal social contexts and state-political systems, among these examples not only similarities, but also differences can be established. The latter are noticeable on the discursive level of these ski phenomenon designs – in media, popular-cultural and scientific discourse – nevertheless they are very much associated with the sport and also cultural history of Slovenia, Croatia and Yugoslavia at the same time. Concerning the scientific engagement in this sense, Slovenian anthropologists and historians mainly resort to modernist interpretations of the nation when they explain the status of skiing in the Slovenian society and culture. Unlike the Slovenian trend, this article finds it interesting to review somewhat neglected primordial arguments about the power of the nation and the attractiveness of the national identity, and in the wake of metaphors used by Ernest Gellner and Anthony Smith in their debate on the origin of the nation, the article is also trying to recognize whether the Slovenian and Croatian skiing have “the umbilical cord”.

U radu se uspoređuju znanstveni uvidi u međuodnos sporta i nasilja u suvremenome političkom i društvenom životu, uvid istraživača iz razvijenih zemalja Europe s onim istraživača u Hrvatskoj. Kao polazište za usporedbu koristi se vrijedna evaluacija uvidâ u međuodnos nasilja i sporta u Europi koju su u knjizi Sport i nasilje u Europi prezentirali Bodin, Robéne i Héas. Francuski su znanstvenici analizirali rezultate socioloških, politoloških, psiholoških i drugih istraživanja nasilja u vezi sa sportom, uključivši i aspekte koji su dosad u znanosti bili nedostatno prepoznati ili pak zanemareni; osobito su istaknuli važno mjesto problema nasilja ekstremnih navijača u sklopu cjeline istraživanja toga fenomena. U Hrvatskoj se u posljednjih dvadesetak godina znanstveni interes za presijecanje sporta i nasilja kao društvenih fenomena ponajprije izražavao upravo kroz istraživanja nasilja ekstremnih nogometnih navijača i njihovih skupina. Razloge za to treba tražiti i u tome što je po prisutnosti navijačkoga nasilja Hrvatska od početka osamdesetih godina prošloga stoljeća prilagođena situaciji u zemljama EU, ali u posljednjem razdoblju nije europeizirana u pogledu smanjivanja toga problema, odnosno u pogledu djelotvornosti javne politike i drugih aktivnosti njegova suzbijanja. Na temelju uvida u toj temi posvećene tekstove hrvatskih sociologa, politologa i drugih, autori članka ustanovljuju kako se znanstvena analiza nasilja ekstremnih navijača u Hrvatskoj po svojoj teorijskoj utemeljenosti, metodama te kakvoći interpretacija ne razlikuje znatnije od znanstvene obradbe toga društvenoga problema u Velikoj Britaniji, Francuskoj i drugim razvijenim europskim zemljama. Ta ocjena koja vrijedi za bavljenje manifestnim nasiljem i ne stoji posve kad je riječ o latentnom nasilju i njegovim različitim oblicima., The aim of this paper is to compare the Western European scientific insight into the relation between sport and violence in contemporary societies with the respective Croatian scientific insight. The point of departure for the comparison is the excellent evaluation of the available scientific research of this relation offered in the book of the French sociologists Bodin, Robéne and Héas Sport and Violence in Europe. They analyse the sociological, political science, psychological and other research of sport related violence, including those of its aspects that have been insufficiently recognized or neglected; they especially highlight the importance of understanding the violence of extremist sport fans for the understanding of the whole phenomenon. From 1980’s onwards the violence of sport fans is equally present in Croatia as in the countries of EU but in the last decade Croatia cannot stand comparison with the EU countries when it comes to the efficiency of the measures undertaken to prevent and bring an end to this type of violence. The authors of this paper claim that the respective research of Croatian sociologists, political scientists and others can stand comparison with those in the Western European countries as to their theoretical insight, applied methodology and the quality of interpretations. This is true, however, only regarding the research of manifest violence, and it does not entirely apply for research of latent violence.