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The article discusses the efforts of the professional service firms to provide services based on the needs of their client despite of the challenges they face in positioning the services. It outlines various characteristics of the services offered by professional firms including standardized services, expertise-driven services, customized services and rocket science services. It also notes that some firms create a separate brand and entities for business development.

The article offers information on the significance of role played by managing partners in a client service organization. It mentions a managing partner makes it easy to revert to client work. It also mentions appointing professional managers is the specific responsibility of the managing partner and also to deliver outstanding client service.