1. Demand Drivers for Printing Paper.
- Author
-
Pineault, David, Shane, John, Pellows, Barb, Hamilton, Jim, and Adoniou, Steve
- Subjects
PRINTING industry ,DIGITAL printing ,PRODUCTION engineering ,CUSTOMER services ,TECHNOLOGICAL complexity ,PAPER ,ADVERTISING - Abstract
The article explores the outlook on technological development of the printing industry. It states that the digitalization of print has changed the manufacturing and customer services offering higher levels of transparency, personalized print, and higher levels of complexity. Paper consumption is expected to increase due to rapid growth of advertising with a great deal in product innovation.
- Published
- 2009