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Industry engagement and the application of universities' research outcomes for shaping society to achieve a habitable environment are possible as a result of technology transfer. With reference to universities in the Czech Republic, this paper proposes a model of effective knowledge management for intellectual property created by university employees according to the structure of individual faculties and their main research focus. The ultimate goal is to achieve effective technology transfer through knowledge management. A review of previous technology transfer models, such as appropriability, dissemination, knowledge utilization, communication, use of a university technology transfer office, and the Triple Helix, shows that these models cannot effectively transfer technology individually but can do so in combination at different levels. Consequently, a knowledge management model is introduced in this study for the transfer of technology from universities. The introduction of technology transfer offices (TTOs) is expected to protect intellectual property, generate new knowledge and create access to valuable knowledge, among other benefits.

In the context of national-level strategies, the importance of tourism in national parks is on the rise. The objective of this study is to investigate the relationship between the number of visitors to national parks and five variables: area, number of employees, budget, average employee salary and number of researchers in 12 national parks in the Czech Republic, Germany and Austria. Analysis of factors influencing the number of visitors to national parks uses the method of retrospective analysis of the data contained in internal documents and questionnaires among managers of national parks. The number of candidate predictors is relatively high when compared with the number of observations. Due to this fact, the Gilmour method for statistical analysis is used. Statistical results represented by the parameter β2 for number of employees is -33,016 (95% CI, -50,592--15,441) and by the parameter β3 for budget is 0.586 (95% CI, 0.295-0.878), showing that the number of visitors increases with budget, while it decreases with the number of employees. The results of this study are a useful starting point for managers in their efforts to focus on developing key areas in an appropriate way. In conclusion, results show that increasing the economic benefits accruing from national parks regional policy could aim at a qualitative upgrading of tourist services, increased marketing of the unique national park label and the promotion of a diverse regional supply base. [ABSTRACT FROM AUTHOR]

Social networks are becoming more and more important nowadays. Apart from regular users of the Internet, companies have started to use them in their business. Their potential is that a great number of people, future clients of big companies, use them on a daily basis. Thus, the aim of this article is to analyse the use of social networks in the banking sector of the Czech Republic, particularly with respect to customer support. The methods of this study include common data analysis and professional analysis. Common data analysis consists of the evaluation of public data from social networks and web pages of the selected bank institutions. The professional analysis is conducted by paid professional analytical tools that provide more detailed statistics. The findings of the study show that social networks are now well-established tools for the Czech banks to attract both their current and potential clients. The Czech banks seem to care about their clients by trying to meet their needs. Customer care and services provided, however, differ with type of bank. [ABSTRACT FROM AUTHOR]

This paper deals with the analysis of the costs, applied, for example, when treating specific diseases - an important aid in prioritizing the process of resource allocation. In our review, the specific disease is dementia caused by Alzheimer's disease. This paper aims to provide more information on the partial costs per patient that are calculated according to the aggregated data from publicly available sources as well as from the results of authors' own investigation. The University Hospital in Hradec Králové and the General Health Insurance Company of the Czech Republic participated in this research. The elementary research objective was to compare the costs per patient diagnosed early onset, to those of the patient diagnosed later. The Czech Republic lacks information regarding dementia. Therefore, these issues require attention. The methods used in this paper included time series analyses, methods of direct questioning, interviews with experts, and analyses of medical documentation. These methods were combined to exploit their particular advantages and to ensure the issues discussed, were covered. The investigation showed that the underpinning of patients with Alzheimer's disease at early onset is advantageous from an economic perspective, because the cost of outpatient care is much lower compared with that of inpatient care. The international comparisons of the volume of care provided should be approached with great caution. These are based solely on the facts of various expert estimates and are not usually supported by hard data. Yet, they still illustrate the overall view of our ability to take care of people with dementia. According to experts, care in the Czech Republic significantly lags behind the rest of developed Europe. While services are provided to 26% of people with dementia in Germany and 50% in France, the experts estimate that services are provided to only 10% of the population in the Czech Republic. If we were to offer a similar volume of services in the Czech Republic, to the same extent as the average in Europe, we would have to triple the existing capacities. [ABSTRACT FROM AUTHOR]

The world report about the Alzheimer's disease (World Alzheimer's Report 2013) points out that there is a lack of carers (social workers) and also lack of dependants support. The report shows, that with an aging world population the traditional informal care provided by family, friends and community ceases to be sustainable. The world report expects that in approximately 40 years the number of dependent older people will be almost three times higher - from 101 million in 2010 to 277 million in 2050. The World Health Organisation (2013) divided old age into three stages. From early old age, 60 to 74, from 74 to 89 years of age and 90 years or more is denoted like longevity.As the biggest health insurance company in the Czech Republic, the General Health Insurance Company (VZP) issues nearly 600 million Czech crowns for the treatment of patients with the Alzheimer's disease. Every year there are more and more patients, last year VZP recorded more than 27 thousand patients. While not in all cases is disease diagnosed in time. Experts estimated that Alzheimer's disease which is in most cases the most common cause of dementia is suffered by more than 130 thousand of citizens of Czech Republic. Every state creates its own program which focuses on old age and aging in the Czech Republic it is the “National program of preparation for aging of the population”. The aim of this program is to create conditions for the solutions of aging issues and to achieve changes in attitudes and approaches at every level. Therefore, it is necessary provide support from state and other non-state institutions which can improve the quality of life for senior citizens. The support means some kind of handover or support in various forms of assistance in diverse situations (material, economical, informational etc.).The paper describes the latest national and regional trends for people with dementia in need of care and represents an economic and managerial analysis of the long-term care systems, in the Czech Republic. [ABSTRACT FROM AUTHOR]

Increasing life expectancy in modern society is undoubtedly due to improved healthcare, scientific advances in medicine, and the overall healthy lifestyle of the general population. However, this positive trend has led to an increase in the number of older people with a growing need for a sustainable system for the long-term care of this part of the population, which includes social and health services that are essential for a high quality of life. Longevity also brings challenges in the form of a polymorbid geriatric population that places financial pressure on healthcare systems. Regardless, one disease dominates the debate about financial sustainability due to the increasing numbers of people diagnosed, and that is Alzheimer's disease (AD). The presented paper aims to demonstrate the economic burden of social and healthcare services. Data from two regions in the Czech Republic were selected to demonstrate the potential scope of the problem. The future costs connected with AD are calculated by a prediction model, which is based on a population model for predicting the number of people with AD between 2020 and 2070. Based on the presented data from the two regions in the Czech Republic and the prediction model, several trends emerged. There appears to be a significant difference in the annual direct costs per person diagnosed with AD depending on the region in which they reside. This may lead to a significant inequality of the services a person can acquire followed by subsequent social issues that can manifest as a lower quality of life. Furthermore, given the prediction of the growing AD population, the costs expressed in constant prices based on the year 2020 will increase almost threefold during the period 2020–2070. The predicted threefold increase will place additional financial pressure on all stakeholders responsible for social and healthcare services, as the current situation is already challenging. [ABSTRACT FROM AUTHOR]