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In this paper the authors present a new, extended approach, involving collaboration strategies between public employment services and private companies, which were under implementation in 2015 in Aarhus (Denmark). The main thesis of the paper is that the cooperation of public labour market institutions with labour demand representaives is crucial in realisation of active labour market policy. The Danish labour market policy is based on the flexicurity model that combines the flexibility of employment assisted by employment security assured by both, developed active labour market programmes and a rationalized system of benefits. The authors also propose some reccommendations for Poland in the area of boosting cooperation between public employment services and business representatives following the Danish example. The research method was the analysis of secondary data, such as literature overview, as well as strategies and reports made on behalf of the Jobcenter Aarhus. [ABSTRACT FROM AUTHOR]