1. The Effects of Exercise Advertising on Self-efficacy and Decisional Balance.
- Author
-
Berry, Tanya R. and Howe, Bruce L.
- Subjects
- *
SELF-efficacy , *APPLIED psychology , *PSYCHOLOGICAL adaptation , *HEALTH education , *HEALTH promotion , *INDUSTRIAL hygiene - Abstract
Objectives: To investigate the effects of exercise advertising on self-efficacy and decisional balance for changing exercise behavior. Methods: One hundred Seventy-four university students (females = 108; males = 66) watched a video that contained health, appearance, or control advertising and completed stage of change, exercise self-efficacy, and decisional balance questionnaires. Results: There was a significant condition by gender interaction indicating that men in the appearance condition had lower self-efficacy than did females. Health promotion advertising did not have any effect. Conclusions: This study provides evidence that the message in appearance-based advertising that men should be muscular may be detrimental. [ABSTRACT FROM AUTHOR]
- Published
- 2005
- Full Text
- View/download PDF