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Your search keyword '"Borkowski, Nancy M."' showing total 2 results
Start Over Author "Borkowski, Nancy M." Topic demarketing
2 results on '"Borkowski, Nancy M."'

1. Advertising Empowers.

Author

Fernandes, Rudy, Borkowski, Nancy M., Moss, Jody, Kriedberg, Gary, McCallum, Rex, Pimlott, Chuck, Diedrich, Steve, Richardson, Melissa B., Bohnengel, Audrey, and Duchon, Deborah A.

Subjects
LETTERS to the editor, MEDICAL care cost control, MEDICAL quality control, DEMARKETING, MEDICINE information services
Abstract

Several letters to the editor are presented in response to articles in previous issues including "Direct-to-Consumer Advertising of Prescription Drugs," by James Williams and Paul Hensel in the spring 1995 issue, "Demarketing Inappropriate Health Care Consumption," by Gurprit Kindra and D. Wayne Taylor in the summer 1995 issue, and "Complaint Intensity and Health Care Services," by Arthur L. Dolinsky in the summer 1995 issue.

Published
1995

2. Demarketing of Health Services.

Author

Borkowski, Nancy M.

Subjects
DEMARKETING, MEDICAL care marketing, HEALTH maintenance organizations, MEDICAL care costs, CAPITATION fees (Medical care), MEDICAL economics, HEALTH insurance reimbursement, MANAGED care programs
Abstract

The article presents the author's reflections on the shifting economic paradigms of the health care industry in the United States in the 1990s, particularly emphasizing the need to adopt demarketing techniques in view of prevalent capitation practices in many health care institutions. The demarketing practices of health maintenance organizations (HMOs) are highlighted and explored, citing several examples of successful means to discourage unnecessary medical services and cut resultant costs.

Published
1994

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