The article presents a new theory for analyzing ethno-nationalist settlement from a perspective that has not yet been studied, which I term a "demographic campaign." This refers to a phenomenon of geopolitical strategic settlement that is evidenced by historical case studies. These cases form the basis for a model, which will then be applied to Palestinian settlement in Firing Zone 918, which is situated in Area C in the South Hebron Hills. To establish the theory, I will employ the complex systems model alongside settlement models used by many Israel studies researchers. This theory helps understand how non-violent ethnic and nationalist struggles to shape future borders are waged, and how frontier settlement occurs in disputed areas, along with analyzing the Palestinian Authority's struggle to shape its future borders by settling Area C. The concept of the demographic campaign could create an opening for future researchers to analyze settlement enterprises from a geographical and demographic perspective, but also and primarily, from a systemic and strategic perspective. [ABSTRACT FROM AUTHOR]