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The article analyzes the current state of development of the regional market of poultry products in Ukraine. The article provides general statistics on the number of birds of all species, the production of eggs and bird meat. It also mentions the impact of the COVID-19 pandemic on the poultry market and import dependence on feed. It has been noted that despite these difficulties, the poultry market remains an important branch of agriculture in Ukraine. The data on state support for the development of poultry farming is also given. In general, the article contains useful information for those interested in the state and prospects of the development of poultry farming in Ukraine. This article is devoted to the strategic advantages of the development of the regional fruit growing market. It has been noted that infrastructure development, product quality improvement, export development, scientific research activities and support of small and medium-sized poultry farms are key advantages for ensuring stable and effective development of the regional market for poultry products. Challenges facing the industry have also been highlighted and recommendations for overcoming them have been given. The article contains important recommendations for producers, government bodies and investors who are interested in the development of the regional market for poultry products. The article suggests the possibility of strategic advantages that can maximize production efficiency, improve product quality, develop marketing strategies, support small and medium-sized producers, develop innovative projects and ensure the protection of bird health. The proposed strategies ensure food security and economic growth of regions engaged in the production of poultry products. To achieve success in this field, it is also important to improve the qualifications of workers and provide modern equipment and technologies, transport access to the market, places for storage and processing of products. In general, consideration of these strategic priorities will help create a competitive and sustainable regional market for poultry products in Ukraine. [ABSTRACT FROM AUTHOR]

The article defines the prerequisites for ensuring the organizational capacity of Ukrainian farms for digital innovations in the post-war period. It has been established that the demand for agricultural products in Ukraine and the world is growing due to the increase in individual consumption, but climate change, financial crises, pandemics and martial state cause obstacles to its satisfaction. Digital innovations have been proven to be an important part of the global supply chain for manufactured goods, but agriculture remains one of the least digitized industries that is not ready to innovate with digital technologies. The most promising digital technologies that should be implemented at the level of Ukrainian farms in the post-war period have been identified: cybernetics, big data, sensors and robotics. The criteria for organizational capacity to implement digital innovations in farming have been identified: technologies for automating information processing; functional affiliation of technologies; IT support for coordination, communication and integration in new conditions; flexible, standardized processes that allow the inclusion of new technologies in production and economic activity; positive attitude and perception of digital technologies; formation of teams for sustainable development; constant training for new informational challenges; client-oriented project management, quality assurance and facility design; ensuring the management of the development and implementation of a wellthought- out business strategy consistent with practice; leadership of IT views in all areas of farming. Reasonable factors affecting readiness for digital innovations of farms in Ukraine: management system of farm owners; external opportunities; strategy; resource provision. There is a need to provide training among farmers to ensure that farms investing in digital technologies are able to use their benefits and maintain a positive attitude towards such technologies. The measures of the state regarding the acquisition of knowledge by farms in the field of digital innovations and their implementation directly into production processes have been presented by: centralizing knowledge about digital technologies in the relevant database and forming an innovation network that is easily accessible to farms; providing an objective overview of innovations with the help of digital technologies to make farmers aware of their complexity and priority. [ABSTRACT FROM AUTHOR]

Strategic directions of Ukraine's development in the context of European integration require a new conceptual basis for the institutionalization of power, the implementation of an innovative model of public administration. Given the democratic approach to transit for Ukraine, in parallel with the European Union, the most in demand is the conservative model of the "New Weberian State", which is necessary for its implementation in Ukraine, because our country has the necessary democratic potential for public initiative. strong state power, able to independently implement the functions of public goal-setting and appropriate organic decision-making, focuses on ensuring the process of modernization of the national public administration system to European standards and practices. The normative and legal conditions that are relevant for the modernization of the current system of public administration in Ukraine have been summarized in the context of the implementation of the principles of public administration. In Ukraine, the modernization of the public administration system, aimed at forming a new model of public administration, is possible in practice for taking into account the objective and subjective key prerequisites that are important for the effective implementation of decentralization regulations. Promising directions of decentralization in Ukraine have been presented: 1) organization of deconcentration of powers and resources, their legally defined transfer from certain central public administration bodies to the necessary local public administration bodies; 2) implementation of the principles of devolution of power; 3) certain powers and resources will be distributed in some way between state public authorities, self-governing organizations and market and public structures; 4) ensuring compliance with the latest models of public administration, formed on the basis of the concept of the New Public Administration. [ABSTRACT FROM AUTHOR]

A multilevel model of strategic cost management of specialized poultry enterprises in a changing economic environment is proposed as a synthesized and long-term set of interdependent participants (dynamic processes, mechanisms, specific principles, forms and methods) and objects (cost elements of specialized poultry enterprises), which in some way interact in order to adjust the parameters of specialized poultry enterprises in response to changes in the socio-economic environment, the manifestations of risks and opportunities and ensures the effectiveness of cost management of specialized poultry enterprises. Our model of strategic cost management of specialized poultry enterprises is based on the tasks of rational use of the available resource potential of specialized poultry enterprises and their competitiveness, to choose an effective strategy depending on the areas of production and economic development and sustainable development: sustainable growth or diversification strategy. . The proposed model is an auxiliary tool for developing areas for improving the strategic cost management of specialized poultry enterprises, taking into account the variability of the economic environment in the country. As the main method of strategic diagnostics it is proposed to use the method of strategic SWOT-analysis, which provides on the basis of diagnostic indicators to determine the level of influence of some factors on others and reasons of ineffective strategic behavior of specialized poultry enterprises in the market. solving problems arising from changes and the influence of external and internal factors of enterprises. It is determined that the key to the effectiveness of strategic cost management of specialized poultry enterprises in a changing economic environment is the implementation of a set of organizational and economic measures and coordination between them, aimed at ensuring effective functioning of the strategy of resource potential of specialized poultry enterprises in a changing economic environment. [ABSTRACT FROM AUTHOR]

The article substantiates the directions of improving the system of public management of health care development in Ukraine. It has been determined that the promising direction of improving the system of public management of health care development is the use of public-private partnership mechanism. The introduction of effective institutions of interaction between the state and the private sector promotes the division of powers over property rights, means of production and will contribute to the development of health care in Ukraine. The purpose of transformation of the system of public management of development in the field of health care should be considered, first of all, formation of effective mechanisms of public management of quality of the rendered medical care, by carrying out systematic reorganization of such branch, formation of complex normative-legal space and information-methodological doctrine on development of Health Care. The formation of protocols for the provision of medical care should be carried out by the Ministry of Health together with the Academy of Medical Sciences of Ukraine and with the involvement of leading experts, research institutions, etc. in their development. The relevance and prospects of forming a single public system of standardization in the field of health care, which should focus on: ensuring its integrity through the implementation of common approaches to regulation, accreditation, licensing and certification; to promote the quality, availability and safety of medical services, medicines and various medical devices; optimal and effective use of financial, human and material resources; dynamics of introduction of innovative medical technologies and information technologies; integration of the healthcare sector of Ukraine into the global medical community. A promising area for improving the management system of health care development is the creation of interpectoral research and production complexes as an important part of a single mesosystem, which in some way combine leading research institutions, various credit and financial institutions, possible development funds, schools, ventures, insurance companies, consulting, engineering, certification and marketing firms, information and consulting centers. Thus, with the help of such centers, it is possible to create a more matrix system of public management of health care development, which primarily involves decision-making and the functioning of the sphere as a whole horizontally, which is quite flexible and prone to transformation. [ABSTRACT FROM AUTHOR]

The article identifies scientific provisions for the formation of the structure of the system of environmental safety of industrial enterprises in terms of sustainable economic development due to its decomposition into subsystems, which have the appropriate properties, principles, objectives and tools. This makes it possible to specify the directions and develop common approaches to the management of environmental safety of industrial enterprises in the context of sustainable economic development in the long run. The main task of environmental safety of industrial enterprises in terms of sustainable economic development is to maintain the integrity of the industrial ecological and economic system and ensure balanced sustainable economic development, which becomes possible by recognizing the relationship and content of its three components - environmental, social and economic. The ecological and economic effect can also be characterized through the improvement of the environment as a result of the introduction of environmentally friendly technological and management solutions; rational use of natural resources for their preservation and reproduction, including soil fertility; reduction of anthropogenic load on the environment. It has been found that the environmental safety of industrial enterprises in terms of sustainable economic development and its subjects form a complex system, the state of which largely determines the level of environmental safety of industrial products. Management of sustainable economic development is a purposeful impact of the socio-economic subsystem on the environment in order to transition the system to a qualitatively new state. Isolation of components of the system of environmental safety of industrial enterprises in terms of sustainable economic development has formed its own vision of its nature as a process aimed at using a set of methods and techniques that prevent the development of negative environmentally safe phenomena in industrial production through the implementation of new environmentally friendly and energy-saving equipment and technologies, innovative developments in combination with the development of environmental and economic education, social thinking and objective behavior. [ABSTRACT FROM AUTHOR]