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The article analyses the attitude of a Latvian university’s graduates to wealth and means of its acquisition, as well as their assessment of their own economic status and preferred moves in case of unemployment. The author estimates the university graduates’ personal capabilities; their interests, skills and qualifications, the extent of their reliance on their own initiative and resources, and their confidence about the future. The article defines the graduates’ economic interests forming motivations and approaches to practical economic behavior according to certain types of economic consciousness.